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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Have you ever wondered why some people seem to be fearless when it comes to communication? How can these people do presentations in front of large groups and communicate with anyone they want regardless of gender or social status? These people tend to also be the popular ones, the ones that everyone wants to be around, the ones that create great networks of people that support them and help them to accomplish their goals. Would you like to be able to do same? Imagine all the new possibilities and opportunities that you can bring into your life. YES!you can achieve this and a lot more by simply learning the and applying the techniques of effective communication taught in this book! Effective communication is not always achieved by the words you speak, or by the movements of your lips as the masses might think, but there are actually techniques that can be applied by anyone at any time that will allow them to successfully get their point across faster and in a memorable way. Don't believe me? Take the time to better yourself and buy this book! As you take the journey through this book, you will learn many techniques that will take your communication skills to a whole different level! The first chapter of this book consists on creating a self-assessment, evaluate the circumstances keeping you from having the communications skills that you desire and find ways to correct them. In the second chapter of this book you will discover the techniques to that you can use everyday to build rapport and become liked and understood anyone you like! In the third chapter we will discuss more techniques that will help you to create a positive and lasting first impression with anyone in under 10 seconds! We will then proceed to learn about the 4 different personality types and how to deal with each one in order to successfully communicate. Then on the last chapter we will discover more techniques that will make any digital interaction end up on your favor. Here's are some more communication techniques that you are explained in this book... How to properly use body language How to communicate with the subconscious mind How to become liked instantly by anyone you meet Things to avoid during interactions How to engage everyone in the conversation Don't Wait! Scroll up and click the BUY button to take the first step towards improving your life and your communication skills by getting this book now.
This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.
Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the media? *What is the relationship between media and power in society? In this major new book, James Curran reviews the different answers which have been given, before advancing original interpretations in a series of ground-breaking essays. This book also provides a guided tour of the major debates in media studies. What part did the media play in the making of modern society? How did 'new media' change society in the past? Will radical media research recover from its mid-life crisis? Is public service television the dying product of the nation in an age of globalization? Media and Power provides both a clear introduction to media research and an innovative analysis of media power.
Anyone who can successfully read people can communicate and hold power.
Alejandra Dubcovsky maps channels of information exchange in the American South, exploring how colonists came into possession of knowledge in a region that lacked a regular mail system or a printing press until the 1730s. She describes ingenious oral networks, and she uncovers important lessons about the nexus of information and power.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
An outline of how power, an inherent feature of social interactions, operates and affects close relationships.