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Pop's candy store is just a few doors down from the West Street School and is a favorite place for children to visit. When the school closes down for good, Pop is sad and doesn't know what to do until the Popples appear and help him decide
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Reproduction of the original: The Adventures of Bobby Orde by Steward Edward White
An inspiring picture book biography of legendary leader in entertainment, Walt Disney, by the critically-acclaimed author of the Big Words series. Walt Disney's name is synonymous with family entertainment. Mickey Mouse, Snow White and the Seven Dwarfs, Bambi, Disneyland, and numerous other creations have inspired generations of children the world over. From his childhood in rural Missouri to his legendary stature as a film and television icon, Walt governed his life with imagination, ingenuity, and scrupulous attention to detail. Faced with both public failures and massive success, he revolutionized the art form of animation, always seeking innovative solutions, cutting edge technology, and new ways of storytelling. Devoted to perfection, Walt was not always easy to work with, but no one can deny his profound talent and impact. Charting Walt's progression from farm boy to actor to artist, animator, director, and entertainment celebrity, Walt's own words are presented and contextualized within Doreen Rappaport's signature compelling prose. Illustrated with vivid authenticity by animator/painter John Pomeroy, this stunning entry in the award-winning Big Words series reveals a man of deep and varied passions with a constantly evolving vision, and a storyteller above all.
The Reverend Awdry created Thomas the Tank Engine for his son, Christopher Awdry, who continued his father's work by writing a further 14 books. Thomas fans will be delighted to see all of Christopher Awdry's stories beautifully reproduced and printed for the first time since 1996. Christopher Awdry's first Thomas book for 10 years is also being published by Egmont in September 2007.
All the stuffed toys at the store try to help Corduroy find his missing button so that he can find a home.