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Integrating generative artificial intelligence (AI) into art, design, and media presents a double-edged sword. While it offers unprecedented creative possibilities, it raises ethical concerns, challenges traditional workflows, and requires careful regulation. As AI becomes more prevalent in these fields, there is a pressing need for a comprehensive resource that explores the technology's potential and navigates the complex landscape of its implications. The Pioneering Applications of Generative AI is a pioneering book that addresses these challenges head-on. It provides a deep dive into the evolution, ethical considerations, core technologies, and creative applications of generative AI, offering readers a thorough understanding of this transformative technology. Researchers, academicians, scientists, and research scholars will find this book invaluable in navigating the complexities of generative AI in art, design, and media. With its focus on ethical and responsible AI and discussions on regulatory frameworks, the book equips readers with the knowledge and tools needed to harness the full potential of generative AI while ensuring its responsible and ethical use.
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.
Generative AI refers to artificial intelligence systems capable of creating new content—such as text, images, or music—by learning patterns and structures from existing data. Models utilize advanced algorithms to generate human-like outputs based on the input they receive. This book aims to explore and demystify the technology behind AI systems that generate new content. By examining how models learn from existing data and employ sophisticated algorithms, the book seeks to educate readers on the principles, applications, and implications of this transformative field. It also includes case studies across various niches and industries. This book is the culmination of 12 months of research, and I hope you enjoy reading it. I highly recommend it to postgraduate students, as it covers many aspects of generative AI and its future prospects.
2024 Edition. This practical and concise guide provides senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Drawing on insights from AI-enabled business transformations in diverse sectors, it presents a validated strategic approach. This blueprint not only outlines best practices but also showcases pioneering use cases, integrating them into a cohesive framework for practical implementation. This scenario-based approach helps leaders understand where and how to apply the practices outlined. Spanning across areas from strategic alignment and talent development to ethical governance and sustaining a competitive edge amid relentless underlying progress, it delivers clarity for charting an optimal Generative AI roadmap. This book is designed for busy executives and can be read in less than two hours. For a more in-depth exploration of Generative AI for business, check out our book "Introduction to Large Language Models for Business Leaders: Responsible AI Strategy Beyond Fear and Hype." Who this Book is For The core audience comprises senior executives like CEOs, transformation advisors, strategic planners, technology heads, product leaders, or functional unit heads keen on harnessing generative AI for a competitive edge but needing authoritative counsel consolidating recent lessons into a crisp, actionable package to aid planning. More Than a Book By purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically.
2024 Edition. Free access to the AI Academy! One of the books in this collection is shortlisted for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. Byte-sized Learning AI series by Now Next Later AI: Practical guides providing senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Save by buying the entire 3 book series in one single collection and gain free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. Book: Generative AI Transformation Blueprint This practical and concise guide provides senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Drawing on insights from AI-enabled business transformations in diverse sectors, it presents a validated strategic approach. This blueprint not only outlines best practices but also showcases pioneering use cases, integrating them into a cohesive framework for practical implementation. This scenario-based approach helps leaders understand where and how to apply the practices outlined. Spanning across areas from strategic alignment and talent development to ethical governance and sustaining a competitive edge amid relentless underlying progress, it delivers clarity for charting an optimal Generative AI roadmap. Book: Introduction to Large Language Models for Business Leaders: Responsible AI Strategy Beyond Fear and Hype Shortlisted for the 2023 HARVEY CHUTE Explore the transformative potential of technologies like GPT-4 and Claude 2. These large language models (LLMs) promise to reshape how businesses operate. Aimed at non-technical business leaders, this guide offers a pragmatic approach to leveraging LLMs for tangible benefits, while ensuring ethical considerations aren't sidelined. LLMs can refine processes in marketing, software development, HR, R&D, customer service, and even legal operations. But it's essential to approach them with a balanced view. In this guide, you'll: - Learn about the rapid advancements of LLMs. - Understand complex concepts in simple terms. - Discover practical business applications. - Get strategies for smooth integration. - Assess potential impacts on your team. - Delve into the ethics of deploying LLMs. With a clear aim to inform rather than influence, this book is your roadmap to adopting LLMs thoughtfully, maximizing benefits, and minimizing risks. Let's move beyond the noise and understand how LLMs can genuinely benefit your business. Book: Artificial Intelligence Fundamentals for Business Leaders: Up to Date With Generative AI The perfect guide to help non-technical business leaders understand the power of AI: Machine Learning, Neural Networks, and Data Management. Up to date with Generative AI. More Than a Book Collection By purchasing this series, you will also be granted free access to the AI Academy platform. There you can test your knowledge through end-of-chapter quizzes and engage in discussion with other readers. You will also receive free modules and 50% discount toward the enrollment in the self-paced course of the same name and enjoy video summary lessons, instructor-graded assignments, and live sessions. A course certificate will be awarded upon successful completion. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. We are a human-centric organization. Chat with us anytime.
Computational and Data-Driven Chemistry Using Artificial Intelligence: Volume 1: Fundamentals, Methods and Applications highlights fundamental knowledge and current developments in the field, giving readers insight into how these tools can be harnessed to enhance their own work. Offering the ability to process large or complex data-sets, compare molecular characteristics and behaviors, and help researchers design or identify new structures, Artificial Intelligence (AI) holds huge potential to revolutionize the future of chemistry. Volume 1 explores the fundamental knowledge and current methods being used to apply AI across a whole host of chemistry applications. Drawing on the knowledge of its expert team of global contributors, the book offers fascinating insight into this rapidly developing field and serves as a great resource for all those interested in exploring the opportunities afforded by the intersection of chemistry and AI in their own work. Part 1 provides foundational information on AI in chemistry, with an introduction to the field and guidance on database usage and statistical analysis to help support newcomers to the field. Part 2 then goes on to discuss approaches currently used to address problems in broad areas such as computational and theoretical chemistry; materials, synthetic and medicinal chemistry; crystallography, analytical chemistry, and spectroscopy. Finally, potential future trends in the field are discussed. - Provides an accessible introduction to the current state and future possibilities for AI in chemistry - Explores how computational chemistry methods and approaches can both enhance and be enhanced by AI - Highlights the interdisciplinary and broad applicability of AI tools across a wide range of chemistry fields
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
This authoritative reference work will provide readers with a complete overview of artificial intelligence (AI), including its historic development and current status, existing and projected AI applications, and present and potential future impact on the United States and the world. Some people believe that artificial intelligence (AI) will revolutionize modern life in ways that improve human existence. Others say that the promise of AI is overblown. Still others contend that AI applications could pose a grave threat to the economic security of millions of people by taking their jobs and otherwise rendering them "obsolete"-or, even worse, that AI could actually spell the end of the human race. This volume will help users understand the reasons AI development has both spirited defenders and alarmed critics; explain theories and innovations like Moore's Law, mindcloning, and Technological Singularity that drive AI research and debate; and give readers the information they need to make their own informed judgment about the promise and peril of this technology. All of this coverage is presented using language and terminology accessible to a lay audience.