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The world of fashion models is attractive for everybody. For the average audience, a fashion modelâ (TM)s life is glamourous, elegant and enviable, and many young women aspire to follow such ideals. Today, in the age of modern information technologies, there are endless tools for communicating with the world related to fashion. The daily lives of fashion models can be followed by the masses on social media platforms; they have become influencers, and millions follow the image they represent. However, in the background, there is stress and tension. The fashion industry creates fierce competition, and the models are under intense pressure concerning their body shape. Slimness is a fundamental requirement. This, in turn, leads to an increased risk of eating disorders: fashion models are more prone to develop anorexia or bulimia like symptoms. The book investigates the role of the representatives of the fashion industry in the excessive ideal of slimness and in the enhanced risk of developing eating disorders. Ensuring the health of the models must be a fundamental aspect of the industry.
The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
The world of fashion models is attractive for everybody. For the average audience, a fashion model’s life is glamourous, elegant and enviable, and many young women aspire to follow such ideals. Today, in the age of modern information technologies, there are endless tools for communicating with the world related to fashion. The daily lives of fashion models can be followed by the masses on social media platforms; they have become influencers, and millions follow the image they represent. However, in the background, there is stress and tension. The fashion industry creates fierce competition, and the models are under intense pressure concerning their body shape. Slimness is a fundamental requirement. This, in turn, leads to an increased risk of eating disorders: fashion models are more prone to develop anorexia or bulimia like symptoms. The book investigates the role of the representatives of the fashion industry in the excessive ideal of slimness and in the enhanced risk of developing eating disorders. Ensuring the health of the models must be a fundamental aspect of the industry.
Food for Thought offers fresh psychoanalytic insights into treating clients with eating disorders. In lively and jargon-free language, Nina Savelle-Rocklin breaks down the psychoanalytic approach to give practitioners and general readers alike a deeper understanding of the theory and effective treatment of eating disorders. Those living with eating disorders often use food to express their inner feelings, and Savelle-Rocklin illustrates the importance of the therapeutic relationship in uncovering the nature of these internal emotions, and formulating them into words. Through an intensive and mutual process, clients can begin to understand the language of the eating disorder, identify and work through its underlying conflicts, ultimately eliminating symptoms, relieving distress, and transforming the way they relate to themselves and others. Thoughtful and highly engaging, Food for Thought provides invaluable methods for practitioners treating patients with eating disorders to achieve lasting change and true healing.
“Drs. Smolak and Levine are to be congratulated for this timely, comprehensive two-volume Handbook. The list of contributors is impressive, the breadth of topics covered is exhaustive, and the overall organization is superb.” James E. Mitchell, MD, Christoferson Professor and Chair of Psychiatry and Behavioral Science, University of North Dakota School of Medicine and Health Sciences, President and Scientific Director, The Neuropsychiatric Research Institute “Unquestionably, the most comprehensive overview of eating disorders in the history of the field, edited by two of its most respected scholars. Drs. Smolak and Levine have recruited distinguished clinicians and researchers to review every aspect of these illnesses from prevention to treatment. This Handbook should be required reading for any professional that wants to work in this field.” Craig Johnson, PhD, FAED, Chief Science Officer, Eating Recovery Center, Clinical Professor of Psychiatry, University of Oklahoma College of Medicine “Eating disorders are serious public health problems. This comprehensive book on eating disorders is edited by two of the pioneers in the field, Drs. Linda Smolak and Michael Levine. Their work on topics such as eating disorders prevention, media and eating disorders, and the objectification of women have greatly informed our knowledge base and current practices. In this outstanding volume, Smolak and Levine pull together many of the leaders within the field of eating disorders. I strongly recommend this book to anyone with an interest in the etiology, consequences, prevention, or treatment of eating disorders.” Dianne Neumark-Sztainer, PhD, Professor, School of Public Health, University of Minnesota Author, “I’m, Like, So Fat!” Helping Your Teen Make Healthy Choices about Eating and Exercise in a Weight-Obsessed World “Renowned scholars Smolak and Levine have assembled the best scientists and clinicians to educate us about the major advances and important questions in the field of eating disorders. This comprehensive Handbook is a must-have, rich, and accessible resource.” Thomas F. Cash, PhD, Professor Emeritus of Psychology, Old Dominion University This groundbreaking two-volume Handbook, edited by two of the leading authorities on body image and eating disorders research, provides evidence-based analysis of the causes, treatment, and prevention of eating disorders. The Wiley Handbook of Eating Disorders features the most comprehensive and up-to-date collection of eating disorders research ever assembled, including contributions from an international group of scholars from a range of disciplines, as well as coverage of DSM-5. The Handbook includes chapters on history, etiological factors, diagnosis, assessment, treatment, prevention, social policy, and advocacy. Boldly tackling controversies and previously unanswered questions in the field, and including suggestions for further research at the conclusion of every chapter, The Wiley Handbook of Eating Disorders will be an essential resource for students, scholars, and clinicians invested in improving the treatment and prevention of eating disorders.
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.
We live in a society in which messages associating physical attractiveness with success and happiness are pervasive.This book gives a detailed, authoritative account of research, policy, and practice in psychological aspects of appearance, including the role of the media in shaping people's attitudes and behaviors towards appearance.