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Inhaltsangabe:Definition of problem This paper deals with the future strategic orientation of manufacturers of luxury cars. The sociological, political, ecological, technological and economic environmental factors and their influence on corporate orientation will be highlighted and analysed. This fundamental problem for car niche brands is investigated through the example of Maserati, an upmarket brand which has become, like no other, both a trendsetter and a victim of the expectations of its patrons and customers and is now struggling for market shares together with its parent company. This paper will initially highlight influencing factors and also the need for efficiency in manufacture and production, as well as the new tasks and challenges arising from legislation. Macroeconomic factors, such as the shrinking purchasing power in developed countries like the U.S. due to inflation (and stagflation) worries (which result from the daily rise in raw material prices), exert just as great an influence on car sales figures as the growing number of super-rich in Third World countries. The question concerning the shift of target markets arises. Do the raw materials inhibit sales for these products? Or is the clientele immune? What innovations are demanded, and are they compatible with the attributes associated with super sports cars and luxury cars? Ferrari, Maserati, Lamborghini, and even Aston Martin are manufacturers who boast that they make cars with horrendous power ratings, fuel consumption, and emission levels. Their customers love the sound of the engines, comparable as they are with aircraft engines. They produce engines with eight, ten or even twelve cylinders, epitomising power, but at the same time are more suitable for the race track than for the road if one compares their figures with those of classic mass-market cars. The customers rate performance and sound higher than fuel consumption per litre and environmental awareness. These are geared to basic male instincts. Beauty of form, brute force and eroticism are mostly described in terms of beautiful women or sins or mythological mental attributes. The marketing is concerned with lifestyle, passion, and the child in people, the Freudian id. A man simply wants to own these mighty projectiles; forget common sense. The owner of such a car is, according to this car s marketing image, the one who has created it. He is successful, healthy, rich and good-looking. A majority of the world s male [...]
Japanese manufacturing investment in the European Community has grown dramatically over the last twenty years. At first, instances of investment were few, concentrated in a small number of industrial sectors. But since the mid-1980's there has been a surge of investment in a much wider range of industries. This volume details the growth of Japanese manufacturing investment in Europe in fourteen industrial sectors. The impact of Japanese competition and direct investment on European industries is considered in the context of the emergence of the three major trading blocs: the United States, Japan and the EC. Roger Strange concludes by making important policy recommendations, and arguing for the need for a new theoretical framework for assessing the political economy of foreign direct investment.
This is a brilliant examination of the complex processes of the post-1990 transformation in the Czech automotive industry and its selective integration into the West European system. The post-1990 restructuring of the industry is analyzed in the context of its pre-1990 development and in the context of the East European automobile industry as a whole. Specifically, the book examines the development and post-1990 restructuring of the Czech car, components, and truck industries.
The Structure of European Industry is a collection of essays on the economic organization of industrial sectors in Europe, which may serve either of policy makers in business and in Government; and staff and students at Universities. The first group increasingly needs a focus on the longer-term developments of European industry, now that the positive (growth) effects of the economic integration of the sixties have worn off. Restructuring is the current catch word and nobody can deny the necessity and urgency of the task. But it has become a day-to-day affair and there may be a loss of perspective. The second group is growing up in an international environment and should be equipped accordingly. Many-faceted tasks are involved with serving either depending on the problems which differ according to industries. And here the bewildering complexity of the European industrial scenery strikes. Some of these industries are old fashioned; some are new; some are national in orientation; some have become integrated; some have a competitive structure; some are cartellized or heavily concentrated; some have been interfered with by national Governments, others were free from such policing; etc. Moreover, a number of industries show various combinations of these and other facets at the same time.
This edited volume analyses and discusses the systematisation of Polish socio-economic transformations of the last three decades using selected examples of the most important changes. 1989 marked the onset of the political transformation process in Poland and other countries of Central and Eastern Europe. The transition involved a shift from a socialist system to a parliamentary democracy and from a command economy to a market one. Due to the deep economic crisis that culminated in 1988 and the peaceful model of change developed and implemented in Poland, the magnitude and manner of implementing various initiatives was unprecedented and had specific implications. This transformation opened Polish society and the Polish economy to the impact of global social and economic changes, triggering successive transformations, often overlapping in terms of their causes and consequences. This publication aims to present the course and effects, in particular territorial, of Poland's socio-economic transformation in the years 1990–2020. The analysis covers the key aspects of this transformation, illustrated with references to the concepts and theories of development, domestic and foreign literature, own empirical research and existing or newly developed model approaches to transformation in the territorial dimension. The book appeals to researchers and student in the fields of geography, spatial management, economics and business, sociology and political sciences, public and private economic research institutes, employees of governmental bodies and corporations, consultants in public administration, journalists and policymakers.
The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.
This book examines Foreign Direct Investment of major Korean automotive companies in Europe, with particular reference to how economic integration has affected the motivations and patterns of FDI and industrial location. The book is a valuable source of information on FDI, the automobile industry in Europe and South Korea and business decision-making process in general.