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"Contains material adapted and abridged from The everything start your own business book, 4th edition, by Julia B. Harrington"--T.p. verso.
Digital marketing is easy when you're already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you're not already famous? How do you build an online following if you're just an ordinary person? This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he's amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world. Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business' online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It's an instruction manual for online branding. You'll save plenty of time and money as a result. This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.
The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies in our business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: 1. Everything you need to start an online business without the wasted time, money and effort; 2. How to find a trustworthy, reliable digital agency and guarantee a return on your investment; 3. The 7 best tools for auditing and improving your website; 4. How to plan and implement a successful social media strategy.
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute. You won’t find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion. What you’ll learn From Build a Profitable Online Business you’ll learn: How to strategize, design, start up, and operate your own online business. How to build a professional-quality website with minimal outlay. How to attract visitors to your website and make them come back for more. How to monetize your website in 5 different ways. How to automate your websites to produce constant streams of passive income. Who this book is for The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well. This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them. Table of Contents Site Type and Niche Web Hosting Domain Name Site Structure Site Design Performance Validation Search Engines Site SEO Keyword Research Using Keywords Content Content Pages Navigation Navigation Pages Increasing Traffic Link Building Quality Links Table Artificial Link Building Natural Link Building Directories Social Bookmarking Social Networking PPC Profit Donations Advertising Affiliates Services Products Stickiness Return Visitors Sales Pages Credibility Credibility Pages Action Steps
The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.
The Internet is changing the way people communicate and the way companies dobusiness. At the same time, it is transforming the law. Whether you buy or sellgoods and services online, publish information via the World-Wide Web, exchangemessages via e-mail, electronically distribute digital content, or makepayments online, you will be faced with new legal questions that arechallenging businesses and attorneys alike. Written for the layperson, but extensively annotated for the experiencedlawyer, Online Law provides clear guidance through the rapidlydeveloping law of electronic commerce. Based on sound legal principles, thiscomprehensive handbook draws on the extensive knowledge of experiencedattorneys at the forefront of today's emerging online legal issues. Online Law provides answers to the toughest online legal questions,such as: What rules govern advertising online? What are the legal issues involved in setting up a Web site? How do you create and enforce online contracts? How can you use digital signatures to facilitate electronic commerce? Who owns the rights to online information? When can you "borrow" online materials from others? What are the rules for using sexually explicit material on the Net? What constitutes illegal conduct online? Can employers legally read their employees' e-mail? A collaborative effort, Online Law was written by the attorneysof the Information Technology Law Department at McBride Baker & Coles andsponsored by the Software Publishers Association. Thomas J. Smedinghoff, J.D., editor and lead author of OnlineLaw, cochairs the Information Technology Law Department of the Chicagolaw firm of McBride Baker & Coles, chairs the Electronic Commerce andInformation Technology Division of the American Bar Association, and serves asintellectual property counsel to the Software Publishers Association. He is theauthor of The Software Publishers Association Legal Guide to Multimedia(Addison-Wesley, 1994). The Software Publishers Association is the principaltrade association of the PC software industry. With over 1,200 membercompanies, it has been a leading force in fostering electronic commerce andprotecting intellectual property in a digital world. 0201489805B04062001
From online marketing strategies and development methods, to the philosophy of digital thinking, The Online Business Guide gives you all the tools you need when starting a new business. “I recommend, with confidence and great pleasure, the book The Online Business Guide written by Mr. Victor Marcoianu, whom I have known for over 5 years, during which time we carried out professional activities and education together. The Online Business Guide explains in detail what steps need to be followed to launch and promote a business in the digital environment, especially in the current conditions in which most businesses go to the online environment. ” Associate Professor Eng. Iustin PRIESCU, PhD During my years as a software developer and marketing manager, I have promoted many businesses online and helped create many successful brands. I had the opportunity to work with businesses in a wide range of fields, from local businesses to the marketing of laboratory products, music bands, well-known authors and beauty salons, to universities, online malls and amusement parks. The SenDesign activity takes place all over the globe: in Romania, in Europe, in Australia, in the USA, etc. Thus, I had the opportunity to face many problems either technical, human or psychological nature. Based on experience in software development, digital marketing and branding, I wrote The Online Business Guide to help you grow and reach your audience. The book is addressed to you if you are just opening a business or you are a person of interest and you want to promote yourself in the online environment. Originally published episodically on the SenDesign blog, the information is gathered, adjusted and completed in an easy and easily digestible format. To read this guide you do not need advanced technical knowledge, but only patience, ambition and curiosity. The guide does not go into programming details and is not a tutorial on creating a website. Here are listed and described the methods and principles needed to create an online presence. Of course, any marketing or programming skill is welcome. By reading the Online Business Guide you will accumulate basic notions and vital techniques to create an online marketing plan. You will find out what you need to know when ordering or creating a website, in the design of a logo, in the creation of social media pages and your image in the online environment. We will also address methods of popularizing and increasing website traffic and customer perception of the brand. We will explore innovative ways to cover as wide a segment of the market as possible and turn your brand into 21st century technology. Why you need a mobile app and what can you create to keep up with the competition. In conclusion, I will talk about how to think online and how you should behave in the digital environment in terms of my experiences with customers over the years. The philosophy of success, common mistakes and the abyss of the lack of trust.
Social Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: Explains the competitive advantage for small and micro-business owners Clarifies how businesses attract, engage and retain new customers Demystifies social media strategy, implementation and content creation Helps you define and evaluate your social media management program Alerts you to the risks of not monitoring the online conversation Discusses the value of fully integrating social media into your business Guides you through the exciting cultural changes and paradigm shifts
If you want to create a successful online business, then HowExpert Guide to Online Business is your roadmap for starting, growing, and thriving in the digital world. Whether you’re a beginner, an aspiring entrepreneur, or a seasoned professional, this guide offers the strategies and insights needed to excel in today’s competitive landscape. This book covers everything from online business basics to building a strong foundation, setting up a professional presence, leveraging digital marketing, managing growth, and more. Explore diverse models—whether e-commerce, content creation, or digital services—and master strategies to expand your reach and revenue. Chapter-by-Chapter Overview: - Introduction: Discover the potential of online business, who this book is for, key concepts, and how to get the most from this guide. - Chapter 1: Understanding Online Business Basics: Learn what online business is and explore models like e-commerce, services, and content. - Chapter 2: Building a Strong Foundation: Set clear goals, identify your target market, conduct research, and develop a unique value proposition. - Chapter 3: Creating Your Online Business Strategy: Choose the right model, build a plan, select a name, and address legal and financial needs. - Chapter 4: Setting Up Your Online Presence: Build a website, create landing pages, and ensure security and compliance. - Chapter 5: E-commerce Essentials: Choose platforms, optimize product listings, manage inventory, and streamline checkout. - Chapter 6: Content Marketing for Internet Business: Develop strategies, create engaging content, promote it across platforms, and repurpose for reach. - Chapter 7: Digital Marketing Strategies: Implement SEO, PPC advertising, social media marketing, and email campaigns to drive growth. - Chapter 8: Leveraging Social Media for Growth: Build a social media strategy, engage audiences, and use paid ads effectively. - Chapter 9: Managing and Scaling Your Internet Business: Track metrics, analyze performance, hire, outsource, and automate processes. - Chapter 10: Building an Online Brand: Define your brand identity, create consistent messaging, and leverage personal branding. - Chapter 11: Monetizing Your Online Business: Diversify revenue streams, use affiliate marketing, launch digital products, and generate passive income. - Chapter 12: Customer Relationship Management (CRM): Build loyalty, manage feedback, offer excellent service, and optimize relationships. - Chapter 13: Adapting to Trends in the Digital Space: Explore AI, voice search, AR/VR, and sustainable practices to stay ahead. - Chapter 14: Overcoming Challenges in Online Business: Overcome obstacles, maintain work-life balance, handle legal issues, and stay motivated. - Chapter 15: Building a Long-Term Internet Business: Create growth strategies, build partnerships, plan for legacy and exit, and focus on continuous learning. - Chapter 16: Appendices: Explore a glossary of terms, useful tools, further reading, and online business events. Why This Guide is Essential: - Complete Roadmap: Covers all aspects of starting, growing, and succeeding in online business. - Proven Strategies: Build a strong brand, scale effectively, and generate sustainable income. - Stay Updated: Keep up with digital marketing trends, tools, and strategies. - Diverse Models: Explore e-commerce, content creation, and digital services to fit your vision. Ready to turn your ideas into a profitable venture? HowExpert Guide to Online Business offers not just strategies, but comprehensive support for entrepreneurs at every stage. Whether enhancing your online presence, launching new products, or exploring passive income, this guide provides actionable steps. The digital world offers endless opportunities—seize them now and turn your vision into reality! HowExpert publishes how to guides on all topics from A to Z.