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November Project: The Book is the story of how two irreverent, way-outside-the-box fitness fanatics are flipping the fitness industry on its head and literally making the world a better place, one city at a time. No facility. No machines. Just two dudes and a tribe of thousands. Welcome to November Project’s world takeover. What started 4 years ago as a simple monthlong workout pact between two former Northeastern University oarsmen in Boston has grown into an international fitness phenomenon. November Project espouses free, public, all-weather, outdoor group sweats that turn strangers into friends and connect everyone to the city in which they live. It’s been described as everything from flashmob fitness to “the fight club of running clubs” and a cult. But November Project prides itself on defying categories. In November Project: The Book, Brogan Graham (a.k.a. BG) and Bojan Mandaric, in their own spicy, big-hearted words, chronicle, along with tribe member and writer Caleb Daniloff, their fitness movement’s genesis, evolution, operations, membership, “secret sauce,” and future—and along the way, show you how you can get fit and societally engaged. The book also includes illustrated workouts; the keys to meaningful civic engagement; information on using your city as a gym; advice on starting an NP tribe; tips on growing, sustaining, and invigorating membership through social media; and thoughts on the collective power of community.
Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.
Why we should not accept “networked individualism” as the inevitable future of community. If social interaction by social media has become “the modern front porch” (as one sociologist argues), offering richer and more various contexts for community and personal connection, why do we often feel lonelier after checking Facebook? For one thing, as Taylor Dotson writes in Technically Together, “Try getting a Facebook status update to help move a couch or stay for dinner.” Dotson argues that the experts who assure us that “networked individualism” will only bring us closer together seem to be urging citizens to adapt their social expectations to the current limits of technology and discouraging them from considering how technologies could be refashioned to enable other ways of relating and belonging. Dotson characterizes different instantiations of community as “thick” or “thin,” depending on the facets and manifestations of togetherness that they encompass. Individuating social networks are a form of community, he explains, but relatively thin in regard to several dimensions of communality. Dotson points out that current technological practices are not foreordained but supported by policies, economic arrangements, and entrenched patterns of thought. He examines a range of systems, organizations, and infrastructures—from suburban sprawl and smartphones to energy grids and “cry-it-out” sleep training for infants—and considers whether they contribute to the atomization of social life or to togetherness and community vibrancy. Dotson argues that technology could support multifaceted communities if citizens stopped accepting the technological status quo and instead demanded more from their ever-present devices.
Break Up with Failing Fitness What’s your relationship with physical activity? Are you single and still searching for love? Do you keep returning to your “ex” hoping things will change? Or are you feeling lost, unsure what your "type" is in the first place? Dr. Kelly Doell creatively uses unique lessons from the fitness field, classic health research, and a splash of insightful wisdom from unconventional sources to help you transform your motivation to move. Using evidence-based tips and strategies, Feel Like It will help you to: - stop relying on willpower so often; - define your unique “Mighty Motive” for more fulfilling fitness; - harden your loyalty with new mental skills and drills; - inject more purpose into your fitness journey; - sustain an active lifestyle long enough to get the benefits experts rave about. If you’re tired of wasting your time, money, and energy on programs, memberships, and equipment that you eventually neglect, this book is for you.
Stroll through history, catch a game at Fenway, or snag a seat at a famous oyster bar: the best of Beantown is yours with Moon Boston. Navigate the Neighborhoods: Follow one of our self-guided neighborhood walks through Back Bay and Cambridge or along the Boston Harbor Explore the City: Retrace the founders' footsteps on the Freedom Trail or peruse the works of Renoir and Van Gogh at the Boston Museum of Fine Arts. Shop the unique boutiques or designer stores on Newbury Street and wander Harvard's picturesque campus in Cambridge. Sail out to the Boston Harbor Islands for camping and clambakes or grab a Fenway Frank and root for the Red Sox at America's oldest ballpark Get a Taste of the City: Sample oysters by the dozen or decide who has the best red sauce and cannoli in the North End. Chow down on classics like lobster rolls and "chowdah," indulge in a Boston Cream Pie, or snack your way through a historic open-air market Bars and Nightlife: Relax at a waterfront whiskey bar, chat with the bartender at a local Irish pub, or catch the game at a neighborhood sports bar. Take a sunset photo of the Boston skyline from a rooftop bar, sip on innovative cocktails, or see what's on tap at a craft brewery Local Advice: Cameron Sperance shares his expertise and love of his adopted city Flexible, Strategic Itineraries, including the three-day best of Boston, a weekend with kids, day trips to Lexington and Concord, Salem, Provincetown, and more Tips for Travelers including where to stay and how to navigate the T, plus advice for international visitors, LGBTQ+ travelers, seniors, travelers with disabilities, and families with children Maps and Tools like background information on the history and culture of Boston, full-color photos, color-coded neighborhood maps, and an easy-to-read foldout map to use on the go With Moon Boston's practical tips and local insight, you can experience the best of the city. Expanding your trip? Grab a copy of Moon New England. Hitting the road? Check out Moon New England Road Trip.
Embrace adventures both big and small and pursue your wild ideas with this “profoundly inspiring and laugh-out-loud funny” (Jaimal Yogis, author of The Fear Project) guidebook from seasoned adventurer and podcaster Shelby Stanger. Will to Wild is an instruction manual to adventure. Your guide: enthusiastic outdoorswoman Shelby Stanger. Shelby has been teaching folks how to leap into the unknown since she taught her first surf class over twenty years ago. Over the years, she watched many of her students quit their jobs, end dysfunctional relationships, and move across the country for a healthier work-life balance—all after spending a bit of time in nature. Shelby marveled at the phenomenon. Being outside was changing the lives of her students, her peers, and herself. Shelby was so intrigued, she began to tell their stories, first as a writer and journalist, then as a podcast host for Wild Ideas Worth Living, REI Co-op Studio’s flagship podcast. With her first book, Will to Wild, Shelby shares all she’s witnessed and learned in her years covering adventurers. It’s the book she wishes she’d had when she’d first felt the urge to leap from familiar to wild terrain. The one that takes you step-by-step from the first inkling of inspiration for your own wild idea through fear and self-doubt and on to the finish line. In these pages, discover stories with practical tips and tactics from world-famous rock climbers and ultra-runners to longtime thru-hikers, surfers, and desk jockeys who’ve figured out how to get off the clock, and even a suburban mom who started teaching women to scale frozen waterfalls in her mid-fifties. Along with Shelby’s stories, they show you how to get unstuck, how to pay attention to “trail signs” that point you toward your adventure, how to face your fears, and what to do when everything goes haywire (which will likely never happen, never fear!). With Shelby’s characteristic strength and vulnerability, Will to Wild “is the ultimate guide for anyone looking to try something new” (Captain Liz Clark, author of Swell) and encourages you to break out of your comfort zones, get out into nature, and bring your own wild ideas to life. Whether you’re already an adventure junkie or someone who’s never set up a tent, there’s something inside these pages for you.
From the best-selling author and renowned coach duo from Born to Run, a fully illustrated, practical guide to running for everyone from amateurs to seasoned runners, about how to eat, race, and train like the world's best Whether you're ramping up for a race or recuperating from an injury, Born to Run 2 is a holistic program for runners of every stripe that centers on seven key themes: food, fitness, form, footwear, focus, fun, and family. The guide contains: On-the run recipes for race-ready nutrition Training regimen to help get you in shape and achieve your running goals Corrective drills to perfect your form Helpful shoe recommendations Advice about how to bring more joy into running Suggestions for finding a running community Christopher McDougall and Eric Orton bring all the elements together into an integrated action plan—the 90-Day Run Free training schedule—that provides everything you need to prepare for a mile-long fun run or a 100-mile ultramarathon. Full of helpful illustrations and full-color photos of the iconic first Copper Canyons race, Born to Run 2 is the perfect training companion for anyone who wants to get inspired about the sport again and learn the proven techniques to run smoother, lighter, and swifter.