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In 1910, the North Sacramento Land Company purchased 3,339 acres to establish the city of North Sacramento. Three years later, Del Paso and Company set up power and water operations, along with rail transport. A police and fire department and school sealed the deal, and the city incorporated on June 18, 1924. In this idyllic hometown, parents allowed their kids to walk "the Boulevard" unattended, skate at Iceland, and cool off in Woodlake Pool, after they stopped in at Li'l Joe's or Sammy's for a bite or a donut at Hoyt's. The city thrived with characters like Mama Marks, Mayor Olga Roth, and entrepreneur Betty "Boop" Bryan. Pugilist Max Baer sparred in the open-air theater before the screen came down to the sawdust floor for a Tom Mix movie.
La Gente traces the rise of the Chicana/o Movement in Sacramento and the role of everyday people in galvanizing a collective to seek lasting and transformative change during the 1960s and 1970s. In their efforts to be self-determined, la gente contested multiple forms of oppression at school, at work sites, and in their communities. Though diverse in their cultural and generational backgrounds, la gente were constantly negotiating acts of resistance, especially when their lives, the lives of their children, their livelihoods, or their households were at risk. Historian Lorena V. Márquez documents early community interventions to challenge the prevailing notions of desegregation by barrio residents, providing a look at one of the first cases of outright resistance to desegregation efforts by ethnic Mexicans. She also shares the story of workers in the Sacramento area who initiated and won the first legal victory against canneries for discriminating against brown and black workers and women, and demonstrates how the community crossed ethnic barriers when it established the first accredited Chicana/o and Native American community college in the nation. Márquez shows that the Chicana/o Movement was not solely limited to a handful of organizations or charismatic leaders. Rather, it encouraged those that were the most marginalized—the working poor, immigrants and/or the undocumented, and the undereducated—to fight for their rights on the premise that they too were contributing and deserving members of society.
First there was downtown. Then there were suburbs. Then there were malls. Then Americans launched the most sweeping change in 100 years in how they live, work, and play. The Edge City.
The Sacramento suburbs known as Elmhurst, Tahoe Park, and Colonial Heights were once home to the California State Fair, the Sacramento County Hospital, and the Sacramento Army Depot. On May 8, 1910, the Central California Traction Company opened interurban passenger service to Colonial Heights, connecting the neighborhoods to the rest of Sacramento. These neighborhoods began to thrive after 1945 as many wartime workers remained in Sacramento and looked for affordable housing. Bounded by Highway 50, Stockton Boulevard, Fruitridge Road, and Florin-Perkins Road, the area today is a mixture of mature housing tracts, a sprawling medical campus, a converted military facility, commercial service centers, and light industrial operations. The area's recent resurgence, led by groups like the Tahoe Park Neighborhood Association and numerous community leaders, has made the district a true success story.