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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
A handy, concise guide to a large amount of practical information. Annotation copyright by Book News, Inc., Portland, OR
Prepare to be shocked. From the man The Wall Street Journal hailed as a "Swiftean satirist" comes the most shocking book ever written! The Borowitz Report: The Big Book of Shockers, by award-winning fake journalist Andy Borowitz, contains page after page of "news stories" too hot, too controversial, too -- yes, shocking -- for the mainstream press to handle. Sample the groundbreaking reporting from the news organization whose motto is "Give us thirty minutes -- we'll waste it."
Becoming the News studies how ordinary people make sense of their experience as media subjects. Ruth Palmer charts the arc of the experience of "making" the news, from the events that bring an ordinary person to journalists' attention through their interactions with reporters and reactions to the news coverage and its aftermath.
THE SUNDAY TIMES TOP TEN BESTSELLER From one of our greatest voices in modern philosophy, author of The Course of Love, The Consolations of Philosophy, Religion for Atheists and The School of Life - an accessible and eye-opening exploration of our relationship with 'the news' 'His gift is to prompt us to think about how we live and how we might change things' The Times 'De Botton analyses modern society with great charm, learning and humour. His remedies come as a welcome relief' Daily Mail 'Like all classic de Botton, there are plenty of insightful observations here, peppered with some psychology, a dash of philosophy, a big dollop of commonsense' Scotsman 'The news' occupies a range of manic and peculiar positions in our lives. We invest it with an authority and importance which used to be the preserve of religion - but what does it do for us? Mixing current affairs with philosophical reflections, de Botton offers a brilliant illustrated guide to the precautions we should take before venturing anywhere near the news and the 'noise' it generates. Witty and global in reach, The News will ensure you'll never look at reports of a celebrity story or political scandal in quite the same way again.
From the editor in chief of Breitbart News, the New York Times bestselling “must-read” (Sean Hannity) investigation into how the establishment media became weaponized against Donald Trump and his supporters on behalf of the political left. In this timely and “important book” (Glenn Beck), Marlow explains how the establishment press destroyed its own credibility with a relentless stream of “fake news” designed to smear Donald Trump and his supporters while advancing a leftist agenda. He also reveals key details on how our information gatekeepers truly operate and why America’s “fake news” moment might never end. Breitbart—and Trump—began banging the drum about “fake news” during the 2016 election, and it resonated with millions of voters because they intuitively knew the corporate media was willing to say or write anything to achieve their political ends. It’s a battle cry that continues to this day. Deeply researched and eye-opening, Breaking the News rips back the curtain on the inner workings of how the establishment media weaponizes information to achieve their political and cultural ends.
A National Book Award-winning journalist offers a critical look at American press coverage, explaining how the various media have a destructive impact on Americans' involvement in the political process. Reprint. 40,000 first printing. Tour.
Faced with a full-blown crisis, a growing number of journalists are engaging in seemingly unjournalistic practices such as creating and maintaining databases, handling algorithms, or designing online applications. “Data journalists” claim that these approaches help the profession demonstrate greater objectivity and fulfill its democratic mission. In their view, computational methods enable journalists to better inform their readers, more closely monitor those in power, and offer deeper analysis. In Computing the News, Sylvain Parasie examines how data journalists and news organizations have navigated the tensions between traditional journalistic values and new technologies. He traces the history of journalistic hopes for computing technology and contextualizes the surge of data journalism in the twenty-first century. By importing computational techniques and ways of knowing new to journalism, news organizations have come to depend on a broader array of human and nonhuman actors. Parasie draws on extensive fieldwork in the United States and France, including interviews with journalists and data scientists as well as a behind-the-scenes look at several acclaimed projects in both countries. Ultimately, he argues, fulfilling the promise of data journalism requires the renewal of journalistic standards and ethics. Offering an in-depth analysis of how computing has become part of the daily practices of journalists, this book proposes ways for journalism to evolve in order to serve democratic societies.