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Shows how to turn conflict and disappointment in a relationship into opportunities for learning, mutual growth, and intimacy.
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
In this groundbreaking book, Dr. David Schnarch, one of the foremost experts on sexuality and relationships, explains why normal healthy couples in long-term relationships have sexual desire problems, regardless of how much they love each other or how well they communicate. In-depth examples of couples he has counselled reveal his unique understanding of common-but-difficult sexual desire problems that affect couples of all ages. Combining compassion and clinical wisdom, Dr. Schnarch explains how to use his revolutionary Four Points of Balance approach to resolve low desire, mismatched desire, sexual boredom, and the emotional gridlock that accompanies these problems. Intimacy and Desire provides a roadmap for how couples can transform common sexual desire problems into self-exploration and personal development that leads to psychological and spiritual growth, stronger relationships, and more powerful and meaningful desire for each other. It provides time-proven comprehensive solutions that help couples reconnect with each other sexually, and take their intimacy and passion to new, previously unexplored heights.
This volume examines the role of time in relationships, with a focus on the transpersonal dimension of intimacy and the temporal aspects of relationships. For scholars and students in personal relationships, psych of religion, family studies, intimacy.
The author issues the startlingly forceful challenge to walk with the Lord in an intimacy that beckons the reader beyond religion to faith and into a personal relationship with God. A wake-up call for adults to live their faith in intimate relationship with God and others.
The regulation of intimate relationships has been a key battleground in the culture wars of the past three decades. In this bold and innovative book, Jean Cohen presents a new approach to regulating intimacy that promises to defuse the tensions that have long sparked conflict among legislators, jurists, activists, and scholars. Disputes have typically arisen over questions that apparently set the demands of personal autonomy, justice, and responsibility against each other. Can law stay out of the bedroom without shielding oppression and abuse? Can we protect the pursuit of personal happiness while requiring people to behave responsibly toward others? Can regulation acknowledge a variety of intimate relationships without privileging any? Must regulating intimacy involve a clash between privacy and equality? Cohen argues that these questions have been impossible to resolve because most legislators, activists, and scholars have drawn on an anachronistic conception of privacy, one founded on the idea that privacy involves secrecy and entails a sphere free from legal regulation. In response, Cohen draws on Habermas and other European thinkers to present a robust "constructivist" defense of privacy, one based on the idea that norms and rights are legally constructed. Cohen roots her arguments in debates over three particularly contentious issues: reproductive rights, sexual orientation, and sexual harassment. She shows how a new legal framework, "reflexive law," allows us to build on constructivist insights to approach these debates free from the liberal and welfarist paradigms that usually structure our legal thought. This new legal paradigm finally allows us to dissolve the tensions among autonomy, equality, and community that have beset us. A synthesis of feminist theory, political theory, constitutional jurisprudence, and cutting-edge research in the sociology of law, this powerful work will reshape not only legal and political debates, but how we think about the intimate relationships at the core of our own lives. .
One of the greatest spiritual teachers of the twentieth century shares his wisdom about building loving relationships in Intimacy: Trusting Oneself and the Other. “Hit-and-run” relationships have become common in our society as it has grown more rootless, less tied to traditional family structures, and more accepting of casual sex. But at the same time, there arises an undercurrent of feeling that something is missing—a quality of intimacy. This quality has very little to do with the physical, though sex is certainly one possible door. Far more important is a willingness to expose our deepest feelings and vulnerabilities, with the trust that the other person will treat them with care. Ultimately, the willingness to take the risk of intimacy has to be grounded in an inner strength that knows that even if the other remains closed, even if that trust is betrayed, we will not suffer any permanent damage. In this gentle and compassionate guide, Osho takes his readers step-by-step through what makes people afraid of intimacy, how to encounter those fears and go beyond them, and what they can do to nourish themselves and their relationships to support more openness and trust. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.
What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. · how pairing sexuality with intimacy enhances emotional health and overall happiness · the direct and indelible interaction between hormones, sex and intimacy · how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual · the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
We All Crave An Authentic Experience Of Intimacy. Though our hearts crave intimacy, though our minds understand our deep need for it, the self-revelation it requires is often too daunting a task. Complete and unrestrained sharing of self exposes the deepest human fear of being rejected for being ourselves. InThe Seven Levels of Intimacy,Matthew Kelly both acknowledges and calms our fears, while teaching us how to move beyond them to experience the power of true intimacy.Matthew reveals that each relationship is built upon a pattern of interaction. In the beginning stages, we rely on casual interactions, gaining familiarity by focusing on superficialities and facts. We grow closer and begin to share our opinions, learning to accept each other and embrace the growing relationship despite the difference in our experiences and viewpoints. Once our differences and opinions are shared and accepted, we feel safe enough to reveal our hopes, dreams, and feelings, developing trust. With this trust, we open ourselves and are able to share our legitimate needs, becoming liberated from carrying the burden of our real needs alone. At last, we are deeply intimate and both willing and able to reveal our deepest fears. We are beyond judgment and feel trust and acceptance. By moving through and building upon each level of intimacy, we find comfort and gain trust in our partners and ourselves until, by developing and deepening our intimacy within each level, we are able to fully open ourselves, finally opening to the possibility of truly being loved. It is through mastering the seven levels of intimacy that we will break through to fully experiencing love, commitment, trust, and happiness.The Seven Levels of Intimacyis a brilliant and practical guide to creating and sustaining intimacy, whether you are looking for a deeper sense of connection with your spouse, looking for more fulfillment in your relationship with your boyfriend or girlfriend, trying to improve your relationships with your children, or simply wondering what you should be looking for in a partner.With profound insight and the use of powerful, everyday examples, Matthew Kelly explains how we can nurture the intimacy in our relationships.The Seven Levels of Intimacyredefines how we view our interactions with others. This new understanding leads us to successfully create the strong connections, deep joy, and lasting bonds that we all long for.
If you're feeling neglected in the bedroom or pressured; if you're feeling resentful about sex, or worried about how often is "often enough"; if you've ever longed to reconnect with your partner sexually but haven't known where to start--this book is for you.