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It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Are you wrestling with questions surrounding your gender that just don’t seem to go away? Do you want answers to questions about your gender identity, but aren’t sure how to get started? In this groundbreaking guide, Dara Hoffman-Fox, LPC—accomplished gender therapist and thought leader whose articles, blogs, and videos have empowered thousands worldwide—helps you navigate your journey of self-discovery in three approachable stages: preparation, reflection, and exploration. In You and Your Gender Identity, you will learn: Why understanding your gender identity is core to embracing your full being How to sustain the highs and lows of your journey with resources, connection, and self-care How to uncover and move through your feelings of fear, loneliness, and doubt Why it’s important to examine your past through the lens of gender exploration How to discover and begin living as your authentic self What options you have after making your discoveries about your gender identity
Find out how to protect yourself from the number one crime in the U.S. Former con-man-turned-FBI-consultant Frank Abagnale, whose life was the basis for the Steven Spielberg movie "Catch Me If You Can, " is the premiere authority on identity theft. In this guide, he reveals everything you need to know to avoid becoming a victim yourself. " "In addition to excellent, up-to-date advice about the newest identity scams and how to avoid them, Frank Abagnale (played by Leonardo DiCaprio in the movie) offers up choice tidbits from his life story, which demonstrate how easy it is to take advantage of unsuspecting victims. No one knows better than Abagnale just how prevalent identity theft has become. Among the facts he has uncovered, perhaps the most alarming is this: 49% of all victims have no idea how their identity was stolen, and they "never find out. " The guide does answer many key questions, however, including: -How to protect your personal information at the office, at home, and online -How to decipher your credit report -How to find out if this crime has "already" happened to you -How and why identity thieves get away with it Although the facts are chilling, the Real U Guide to Identity Theft" "is anything but cold. In typical Real U style, Abagnale takes a wry look at the truth and spells out the facts in colorful, magazine-style spreads, so that learning how to protect yourself from this crime is almost as much fun as catching one of the criminals would be.
A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.
Finally, here is an all-new instruction book on how to obtain a new identity, produce supporting documents for it and use it safely in today's society. Learn how to get Social Security numbers, driver's licenses and more. For academic study only.