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This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.
If right-populists have had enough of establishment experts, how do they replace them, with whom, and to what effect? Presenting the first in-depth analysis of India's new intellectual elite in the wake of a Hindu supremacist government, The New Experts investigates the power of appointed experts in normalising ideologies of governance, beyond party rhetoric. The New Experts presents an accessible narrative of how and why particular ideas gain prominence in elite policy and political discourse. Drawing on in-depth interviews and ethnographic research with national and international policy makers, politicians, bureaucrats, consultants, and journalists, this book analyses how political leaders in India strategically use modes of populist spectacle and established technocratic institutions to produce shared visions of glorified technological and hyper-nationalist futures. This title is part of the Flip it Open Programme and may also be available open access. Check our website Cambridge Core for details.
Since its original publication, Expert Political Judgment by New York Times bestselling author Philip Tetlock has established itself as a contemporary classic in the literature on evaluating expert opinion. Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future. He evaluates predictions from experts in different fields, comparing them to predictions by well-informed laity or those based on simple extrapolation from current trends. He goes on to analyze which styles of thinking are more successful in forecasting. Classifying thinking styles using Isaiah Berlin's prototypes of the fox and the hedgehog, Tetlock contends that the fox--the thinker who knows many little things, draws from an eclectic array of traditions, and is better able to improvise in response to changing events--is more successful in predicting the future than the hedgehog, who knows one big thing, toils devotedly within one tradition, and imposes formulaic solutions on ill-defined problems. He notes a perversely inverse relationship between the best scientific indicators of good judgement and the qualities that the media most prizes in pundits--the single-minded determination required to prevail in ideological combat. Clearly written and impeccably researched, the book fills a huge void in the literature on evaluating expert opinion. It will appeal across many academic disciplines as well as to corporations seeking to develop standards for judging expert decision-making. Now with a new preface in which Tetlock discusses the latest research in the field, the book explores what constitutes good judgment in predicting future events and looks at why experts are often wrong in their forecasts.
"In Trust Us, We're Experts! journalists Sheldon Rampton and John Stauber unmask the sneaky and widespread methods industry uses to influence opinion through bogus reports, doctored data, and manufactured facts. Rampton and Stauber show how corporations and public relations firms have seized upon remarkable new ways of exploiting your trust to get you to buy what they have to sell: letting you hear their pitch from a neutral third party, such as a professor or a pediatrician or a soccer mom or a watchdog group." "The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they say. In many cases, they have been paid handsomely for their "opinions.""--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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In this "bracingly iconoclastic” book (New York Times Book Review), a renowned economics scholar breaks down the fight to end global poverty and the rights that poor individuals have had taken away for generations. In The Tyranny of Experts, renowned economist William Easterly examines our failing efforts to fight global poverty, and argues that the "expert approved" top-down approach to development has not only made little lasting progress, but has proven a convenient rationale for decades of human rights violations perpetrated by colonialists, postcolonial dictators, and US and UK foreign policymakers seeking autocratic allies. Demonstrating how our traditional antipoverty tactics have both trampled the freedom of the world's poor and suppressed a vital debate about alternative approaches to solving poverty, Easterly presents a devastating critique of the blighted record of authoritarian development. In this masterful work, Easterly reveals the fundamental errors inherent in our traditional approach and offers new principles for Western agencies and developing countries alike: principles that, because they are predicated on respect for the rights of poor people, have the power to end global poverty once and for all.
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In his newest book, Quinn introduces 14 of the top modern handicappers, pointing out their similarities and differences and how each of them expends a great deal of intellectual effort to beat the odds.
Since the 1960s the number of highly educated professionals in America has grown dramatically. During this time scholars and journalists have described the group as exercising increasing influence over cultural values and public affairs. The rise of this putative "new class" has been greeted with idealistic hope or ideological suspicion on both the right and the left. In an Age of Experts challenges these characterizations, showing that claims about the distinctive politics and values of the professional stratum have been overstated, and that the political preferences of professionals are much more closely linked to those of business owners and executives than has been commonly assumed.
To ordinary people, science used to seem infallible. Scientists were heroes, selflessly pursuing knowledge for the common good. More recently, a series of scientific scandals, frauds and failures have led us to question science’s pre-eminence. Revelations such as Climategate, or debates about the safety of the MMR vaccine, have dented our confidence in science. In this provocative new book Harry Collins seeks to redeem scientific expertise, and reasserts science’s special status. Despite the messy realities of day-to-day scientific endeavor, he emphasizes the superior moral qualities of science, dismissing the dubious “default” expertise displayed by many of those outside the scientific community. Science, he argues, should serve as an example to ordinary citizens of how to think and act, and not the other way round.