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The New Craft School investigates the architecture of the vocational school and its role in society. It does so by situating the school within larger cultures of craft and specific networks of people, places and knowledge, in which education forms a crucial link. Based on the notion of architecture as an environment in which social relations are negotiated, it emphasizes the importance of the building to create, foster and transmit these cultures. Departing from the situation of the vocational school in the Netherlands, the book provides a reading of historical and contemporary contexts, examines the notion of cultures of craft, and the various ways in which the school can embody its position within society. Five scenarios present an architectural repertoire to reinforce connections between the vocational school and the neighbourhood, the city and society at large with cultures of making and with the identity of the school. Best practices from the Netherlands and northern Europe, complemented by a number of study projects, illustrate what these scenarios might look like. The result is a cross-cultural and cross-historical archive of projects and ideas that serve as models to inspire and to build upon, to create a new chapter in the history of the craft school. Contributors include, Susanne Pietsch, Eireen Schreurs, Sereh Mandias and Dolf Broekhuizen.
A review of the work executed by students in the leading art schools of Great Britain and Ireland.
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role—so central to value-making in contemporary economies—performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.