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The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Mythology for centuries has served as humanity's window into understanding its distant past. In our modern world, storytelling creates its own myths and legends, in media ranging from the world of television and cinema to literature and comic books, that help us make sense of the world we live in today. What is the "Mytharc"? How did it arise? How does it inform modern long-form storytelling? How does the classical hero's journey intersect with modern myths and narratives? And where might the storytelling of tomorrow take readers and viewers as we imagine our future? From The X-Files to H.P. Lovecraft, from Lost to the Marvel cinematic universe and many worlds beyond, this study explores our modern storytelling mythology and where it may lead us.
Myths of the Underworld in Contemporary Culture: The Backward Gaze examines a series of twentieth and twenty-first century fictional works that adapt Greco-Roman myths of the catabasis, the heroic journey to the underworld. Covering a range of genres - including novels, comics, and children's culture, by authors such as Elena Ferrante, Salman Rushdie, Neil Gaiman, A. S. Byatt, Toni Morrison, and Anne Patchett - it reveals how an enduring fascination with life after death, and fantasies of accessing the world of the dead while we are still alive, manifest themselves in myriad and varied re-imaginings of the ancient descent myth. The volume begins with a detailed overview of the use of the myth by ancient authors such as Homer, Aristophanes, Vergil, and Ovid, before exploring the ways in which the narrative of a return trip to Hades by Odysseus, Aeneas, Orpheus, and Persephone can be manipulated by contemporary storytellers to fit themes of social marginality and alterity, postmodern rebellion, the position of female authors in the literary canon, and the dislocation endured by refugees, exiles, and diasporic populations. It also argues that citations of classical underworld stories can disrupt and challenge the literary canon by using media - such as comic books, children's culture, or rock music - not conventionally associated with high culture.
Mythology for centuries has served as humanity's window into understanding its distant past. In our modern world, storytelling creates its own myths and legends, in media ranging from the world of television and cinema to literature and comic books, that help us make sense of the world we live in today. What is the "Mytharc"? How did it arise? How does it inform modern long-form storytelling? How does the classical hero's journey intersect with modern myths and narratives? And where might the storytelling of tomorrow take readers and viewers as we imagine our future? From The X-Files to H.P. Lovecraft, from Lost to the Marvel cinematic universe and many worlds beyond, this study explores our modern storytelling mythology and where it may lead us.
This compelling, often surprising book demonstrates the ways news articles of today draw from age-old tales that have chastened, challenged, entertained, and entranced people since the beginning of time. Through an insightful exploration of hundreds of New York Times articles, award-winning professor and former journalist Jack Lule reveals mythical themes in reporting on topics from terrorist hijackings to Huey Newton, from Mother Teresa to Mike Tyson. Beneath the fresh facade of current events, Lule identifies such enduring archetypes as the innocent victim, the good mother, the hero, and the trickster. In doing so, he sheds light on how media coverage shapes our thinking about many of the confounding issues of our day, including foreign policy, terrorism, race relations, and political dissent. Winner of the MEA's 2002 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics
!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" html meta content="text/html; charset=ISO-8859-1" http-equiv="content-type" body An interdisciplinary collection for scholars and students interested in the connections between myth and scripture In this collection scholars suggest that using “myth” creates a framework within which to set biblical writings in both cultural and literary comparative contexts. Reading biblical accounts alongside the religious narratives of other ancient civilizations reveals what is commonplace and shared among them. The fruit of such work widens and enriches our understanding of the nature and character of biblical texts, and the results provide fresh evidence for how biblical writings became “scripture.” Features: Essays that explore how myth sheds light on the emergence of scripture Examples drawn from the Ancient Near East, Hebrew Bible, New Testament, and Greco-Roman world Articles by experts from a range of disciplines
Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.
A stimulating, eclectic accountof new media that finds its origins in old media, particularly the cinema. In this book Lev Manovich offers the first systematic and rigorous theory of new media. He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database. Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.
Taking its cue from Robert A. Segal’s work, Explaining, Interpreting, and Theorizing Religion and Myth: Contributions in Honor of Robert A. Segal offers a set of essays by renowned scholars addressing the persisting question of how to approach religion and myth as academic categories.