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This piece assesses the cultural implications of modern narratives that incorporate classical mythology, specifically focusing on the hero's journey. When the similarities of different myths across different cultures are analyzed, it becomes clear that there are modern analogs that incorporate mythic qualities and cultural values. These mythic foundations are analyzed here in popular works like Harry Potter, Star Trek, and Legend of Zelda, where the hero's journey becomes an almost universal experience that inspires cross-cultural consciousness. The hero's journey has evolved from a simple literary tool into a cross-cultural touchstone that shapes narratives into familiar works of cultural significance across new media, incorporating new values and cultural ideals that allow the audience to learn about cultures outside of their own in a positive experience. Because modern media incorporates aspects of myth, that media is both familiar and transformative and has brought new and widened perspectives of cultures across the globe. This in turn creates a cross-cultural consciousness that arises from shared media, whether that is in the form of movies, books, games, or otherwise, and shows how classical mythology is still an important artifact and foundation that influences modern culture and media.
Mythology for centuries has served as humanity's window into understanding its distant past. In our modern world, storytelling creates its own myths and legends, in media ranging from the world of television and cinema to literature and comic books, that help us make sense of the world we live in today. What is the "Mytharc"? How did it arise? How does it inform modern long-form storytelling? How does the classical hero's journey intersect with modern myths and narratives? And where might the storytelling of tomorrow take readers and viewers as we imagine our future? From The X-Files to H.P. Lovecraft, from Lost to the Marvel cinematic universe and many worlds beyond, this study explores our modern storytelling mythology and where it may lead us.
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling.
This compelling, often surprising book demonstrates the ways news articles of today draw from age-old tales that have chastened, challenged, entertained, and entranced people since the beginning of time. Through an insightful exploration of hundreds of New York Times articles, award-winning professor and former journalist Jack Lule reveals mythical themes in reporting on topics from terrorist hijackings to Huey Newton, from Mother Teresa to Mike Tyson. Beneath the fresh facade of current events, Lule identifies such enduring archetypes as the innocent victim, the good mother, the hero, and the trickster. In doing so, he sheds light on how media coverage shapes our thinking about many of the confounding issues of our day, including foreign policy, terrorism, race relations, and political dissent. Winner of the MEA's 2002 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics
This book, written by Andrew Lang, on the study of modern mythology is a captivating exploration of the ways in which myths are created in the wake of significant events. He discusses the process of mythmaking, examining how the stories and symbols that emerge out of a time of upheaval or trauma can shape our understanding of the world and provide a powerful source of meaning and connection.
Mythology for centuries has served as humanity's window into understanding its distant past. In our modern world, storytelling creates its own myths and legends, in media ranging from the world of television and cinema to literature and comic books, that help us make sense of the world we live in today. What is the "Mytharc"? How did it arise? How does it inform modern long-form storytelling? How does the classical hero's journey intersect with modern myths and narratives? And where might the storytelling of tomorrow take readers and viewers as we imagine our future? From The X-Files to H.P. Lovecraft, from Lost to the Marvel cinematic universe and many worlds beyond, this study explores our modern storytelling mythology and where it may lead us.
A book on modern mythology