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The cloud and digital technologies have led to a dramatic overhaul of everyday life. We no longer shop, play, date and especially work like we did just twenty years ago. When we look around, we see major big-box retailers going out of business not because they didn't have clean, well-stocked stores but because they failed to evolve a digital strategy to utilize those stores. The process of digital transformation is remaking everything. But no one should recognize this change better than MSPs - digital transformation made the modern MSP industry. RMMs gave IT service companies the technology that turned them into SaaS providers, justifying a SaaS-like pricing model of monthly recurring revenue. MRR has shaped the industry ever since. Digital transformation of an MSPs internal business operations is over. Nearly every MSP now uses cloud-based infrastructure for quoting, ticketing, invoicing, and integrating other cloud-based tools beyond the RMM to enhance and extend their service offerings such as backup and cloud servers. But while MSPs have benefitted from their own internal digital transformation, most have yet to apply these changes in a way that a client directly experiences. It's as if MSPs have digitized their "store inventory," but not their "store." Clients are expected to interact with MSPs the same way they did when the industry began. This book shows you how to transform your client experience into something truly exceptional. It shows you how a digital-first client experience completely remakes the way you can land, onboard, manage and grow clients.
The Guide to a Successful Managed Services Practice applies some of the most innovative and highly effective Managed Services techniques ever developed, and proven to increase long-term predictable revenue, thereby increasing an IT Organization's value. Leverage MSP University's successful Managed Services concepts - 3 Killer Managed Services deliverables - A Unique Managed Services Sales Process so successful that Clients can't resist signing your Agreements - Pricing your Managed Services deliverables for Maximum Profit - What to do after your Client is sold - Advanced Annuity-Based revenue philosophies. The Guide to a Successful Managed Services Practice includes everything you'll need to: - Transition to a successful, Annuity-Based Managed Services model and Evaluate your existing Clients and calculate what they'll be worth on a Monthly and Yearly basis when converted to Managed Services - Successfully market and sell Managed Services to new Clients - Increase your organization's overall value by transitioning to an Annuity-based Service Delivery model. *Includes nearly 30 downloadable Managed Services Business, Technical, Sales and Marketing Tools, Forms and Collateral! *Bonus: 4 Business-Winning PowerPoint Presentations! *Extra Special Bonus: Recorded Managed Services Webcast download included!
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Managed Service Providers (MSPs): A Comprehensive Exploration of Their Role, Extensive Offerings, Industry Applications, and Strategic Importance is an in-depth guide designed to unravel the complexities of the managed services industry. Authored by Ronald Legarski, a seasoned expert in language, communication, and technology, this book delves into the critical role that MSPs play in today's technology-driven world. This comprehensive resource covers everything you need to know about MSPs, from their evolution and fundamental services to their strategic importance across various industries. Whether you're an established provider, a business leader, or someone looking to expand their knowledge in managed services, this book offers valuable insights into: The Role of MSPs: Understand how MSPs have evolved and the vital role they play in modern business, enabling organizations to focus on their core activities while ensuring their IT infrastructure is secure, efficient, and scalable. Extensive Offerings: Explore the wide range of services provided by MSPs, including network management, cybersecurity, cloud services, and IT strategy. Learn how these offerings are tailored to meet the specific needs of different industries. Industry Applications: Discover how MSPs apply their expertise across various sectors such as healthcare, finance, education, and manufacturing, driving innovation, compliance, and operational efficiency. Strategic Importance: Gain insights into the strategic value of MSPs, from enabling digital transformation to managing emerging technologies like AI, IoT, and blockchain, and learn how they help businesses stay ahead of the curve. With real-world case studies, detailed explanations, and practical advice, Managed Service Providers (MSPs) equips you with the knowledge to understand, implement, and optimize managed services within any organization. Whether you're looking to enhance your existing MSP business, explore new industry opportunities, or better understand the strategic impact of managed services, this book serves as an indispensable guide in your journey. Unlock the potential of managed services and discover how MSPs are shaping the future of business technology with this essential exploration by Ronald Legarski.
The ultimate do-it-now guide to getting started in Managed Services. Now includes chapters on Cloud Services, bundling, and more. Whether you're a NEW Computer Consultant or an experienced technician making the move to managed services, this is the perfect book for you! The book includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more! Downloadable content includes forms, checklists, and spreadsheets you can customize for your business. The #1 selling book on managed services! Now with ten new chapters, this is the ultimate guide to building a successful managed service business.
The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch—under the leadership of author Rob Knapp—it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.
Contents: Characteristics of Credible Cost Estimates & a Reliable Process for Creating Them; Why Cost Estimates Are Required for Gov¿t. Programs & Challenges in Developing Results; Criteria for Cost Estimating, EVM, & Data Reliability; Cost Analysis Overview; The Cost Estimate¿s Purpose, Scope, & Schedule; The Cost Assessment Team; Technical Baseline Description; Work Breakdown Structure; Ground Rules & Assumptions; Data; Developing a Point Estimate; Estimating Software Costs; Sensitivity Analysis; Cost Risk & Uncertainty; Validating the Estimate; Documenting the Estimate; Presenting the Estimate to Mgmt.; Managing Program Costs: Planning, Execution, & Updating; & Appendixes. Tables, Figures, & Checklists.
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!