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This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Comprises 18 contributions from the US, the UK, and Australia on the motor car as a cultural phenomenon which has come to dominate the 20th century. The contributors come at the subject from a variety of disciplines, including semiotics, social history, literary and film criticism, and musicology. T
The history of automobiles is not just the story of invention, manufacturing, and marketing; it is also a story of repair. Auto Mechanics opens the repair shop to historical study—for the first time—by tracing the emergence of a dirty, difficult, and important profession. Kevin L. Borg's study spans a century of automotive technology—from the horseless carriage of the late nineteenth century to the "check engine" light of the late twentieth. Drawing from a diverse body of source material, Borg explores how the mechanic’s occupation formed and evolved within the context of broad American fault lines of class, race, and gender and how vocational education entwined these tensions around the mechanic’s unique expertise. He further shows how aspects of the consumer rights and environmental movements, as well as the design of automotive electronics, reflected and challenged the social identity and expertise of the mechanic. In the history of the American auto mechanic, Borg finds the origins of a persistent anxiety that even today accompanies the prospect of taking one's car in for repair.
The Life of the Automobile is the first comprehensive world history of the car. The automobile has arguably shaped the modern era more profoundly than any other human invention, and author Steven Parissien examines the impact, development, and significance of the automobile over its turbulent and colorful 130-year history. Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car. This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers. Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.
This comprehensive Research Handbook explores the wide variety of work conducted in legal semiotics to provide a broad understanding of how the law works through signs and symbols. Demonstrating that law is a strategical system of fluctuating signs, contributors critically analyse the ever-evolving conceptualisations of law and legal discourse.
A Companion to Contemporary Britain covers the key themesand debates of 20th-century history from the outbreak of the SecondWorld War to the end of the century. Assesses the impact of the Second World War Looks at Britain’s role in the wider world, including thelegacy of Empire, Britain’s ‘specialrelationship’ with the United States, and integration withcontinental Europe Explores cultural issues, such as class consciousness,immigration and race relations, changing gender roles, and theimpact of the mass media Covers domestic politics and the economy Introduces the varied perspectives dominating historicalwriting on this period Identifies the key issues which are likely to fuel futuredebate
Examining representations of cars and bicycles in American science fiction from the late nineteenth century to the present day, Futuristic Cars and Space Bicycles argues that science fiction by and large perceives the car as anything but a marvelous invention of modernity. Rather, the genre often scorns and ridicules the automobile and instead promotes more sustainable, more benign, more restrained technologies of movement such as the bicycle.
In the turbulent decades after World War I, both France and Germany sought to return to an idealized, prewar past. Many people believed they could recapture a sense of order and stability by reinstituting traditional gender roles, which the war had thrown off balance. While French and German women necessarily filled men's roles in factories and other jobs during the war, those who continued to lead active working lives after World War I risked being called "modern women." Far from a compliment, this derogatory label encompassed everything society found threatening about women's new place in public life: smoking, working women who preferred independence and sexual freedom to a traditional role in the home. Society felt threatened by the image of the "modern woman," yet also realized that conceptions of femininity needed to accommodate the cultural changes brought about by the Great War. In Modernizing Tradition, Adam C. Stanley explores how interwar French and German popular culture used commercial images to redefine femininity in a way that granted women some access to modern life without encouraging the assertion of female independence. Examining advertisements, articles, and cartoons, as well as department store publicity materials from the popular press of each nation, Stanley reveals how the media attempted to convince women that--with the help of newly available consumer goods such as washing machines, refrigerators, and vacuum cleaners--being a mother or a housewife could be empowering, even liberating. A life devoted to the home, these images promised, need not be an unmitigated return to old-fashioned tradition but could offer a rewarding lifestyle based on the wonders and benefits of modern technology. Stanley shows that the media carefully limited women's association with modernity to those activities that reinforced women's traditional roles or highlighted their continued dependence on masculine guidance, expertise, and authority. In this cross-national study, Stanley brings into sharp relief issues of gender and consumerism and reveals that, despite the larger political differences between France and Germany, gender ideals in the two countries remained virtually identical between the world wars. That these concepts of gender stayed static over the course of two decades--years when nearly every other aspect of society and culture seemed to be in constant flux--attests to their extraordinary power as a force in French and German society.
The amusement parks which first appeared in England at the turn of the twentieth century represent a startlingly novel and complex phenomenon, combining fantasy architecture, new technology, ersatz danger, spectacle and consumption in a new mass experience. Though drawing on a diverse range of existing leisure practices, the particular entertainment formula they offered marked a radical departure in terms of visual, experiential and cultural meanings. The huge, socially mixed crowds that flocked to the new parks did so purely in the pursuit of pleasure, which the amusement parks commodified in exhilarating new guises. Between 1906 and 1939, nearly 40 major amusement parks operated across Britain. By the outbreak of the Second World War, millions of people visited these sites each year. The amusement park had become a defining element in the architectural psychological pleasurescape of Britain. This book considers the relationship between popular modernity, pleasure and the amusement park landscape in Britain from 1900-1939. It argues that the amusement parks were understood as a new and distinct expression of modern times which redefined the concept of public pleasure for mass audiences. Focusing on three sites - Blackpool Pleasure Beach, Dreamland in Margate and Southend's Kursaal - the book contextualises their development with references to the wider amusement park world. The meanings of these sites are explored through a detailed examination of the spatial and architectural form taken by rides and other buildings. The rollercoaster - a defining symbol of the amusement park - is given particular focus, as is the extent to which discourses of class, gender and national identity were expressed through the design of these parks.
In British political discourse the idea that in the 1970s trade unions 'ran the country' has become a truism, a folk mythology invoked against the twin perils of socialism and strikes. But who exactly wielded power in Britain’s workplaces and on what terms? Assembling cultures takes a fine-grained look at factory activism in the motor industry between 1945 and 1982, using car manufacturing as a key case for unpicking important narratives around affluence, declinism and class. It traces the development of the militant car worker stereotype and looks at the real social relations that lay behind car manufacturing’s reputation for conflict. In doing so, this book reveals a changing, complex world of social practices, cultural norms and shared values and expectations. From relatively meagre interwar trade union traditions, during the post-war period car workers developed shop-floor organisations of considerable authority, enabling some to make new demands of their working lives, but constraining others in their more radical political aims. Assembling cultures documents in detail a historic process where, from the 1950s, groups and individuals set about creating and reproducing collective power and asks what that meant for their lives. This is a story of workers and their place in the power relations of post-war Britain. This book will be invaluable to lecturers and students studying the history, sociology and politics of post-war Britain, particularly those with an interest in power, rationality, class, labour, gender and race. The detailed analysis of just how solidarity, organisation and collective action were generated will also prove useful to trade union activists.