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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.
The key to a new, successful, and highly profitable career in the mortgage sales industry is at your fingertips! In his tell-all guide to achieving your goals as a mortgage loan officer, Michael D. Zuren, PhD, outlines the steps all accomplished officers in the business have used to create a top-notch business and reach their career and financial goals. He covers the basics, such as understanding the industry and how mortgages work, knowing how to get hired (and which employers to seek out), and creating a framework for an amazing career. He also covers more advanced tips, tricks, and techniques-from creating and sustaining an effective marketing campaign to knowing how to build rapport and excellent customer service, which are critical to business success. Perfect for both brand-new agents and seasoned veterans, Mortgage Loan Officer Success Guide gives you everything you need to make your dream job a reality!
A NATIONAL BESTSELLER A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse. Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.
In 1956, a U.S. lawyer-economist, Louis O. Kelso, created the employee stock ownership plan (ESOP) to enable the employees of a closely held newspaper chain to buy out its retiring owners. Two years later, Kelso and his co-author, the philosopher Mortimer J. Adler, explained the macro-economic theory on which the ESOP is based in this best-selling book, The Capitalist Manifesto. “When you read this book, you must be prepared for a shock—particularly if you are among the millions of Americans who feel complacent about the material well-being that now prevails in this country. THE CAPITALIST MANIFESTO will compel you to examine, reconsider and question many dangerous economic factors and political tendencies you have accepted as inevitable—and will show you how you can do something about them. “THE CAPITALIST MANIFESTO sets the alarm for all American citizens—not simply one group or class. It is for stockholders, workers, labor leaders, corporation executives, investment bankers, taxpayers, small businessmen and industrialists, statesmen, legislators, judges and educators. Its purpose is to arouse us to the real and present dangers we now face, from inflation and from the progressive socialization of our economy. What is the difference between a well-heeled existence in a welfare state and the good life in a free society? THE CAPITALIST MANIFESTO will tell you what that difference is, and why you must be a man of property in order to be a free man. It will explain the meaning of your ever-expanding opportunities for leisure. It will tell you that the goal of an industrial society should not be full employment in the production of wealth, but full enjoyment of the wealth produced. It will tell you how you, as an individual, can best use wealth to further the happiness and well-being of yourself and your fellow men.” “A revolutionary force in human affairs offering still unplumbed promise for the future....”—Time Magazine
The most comprehensive guide to starting a business in today's most lucrative and fastest-growing industry Last year more than two-thirds of the $3 trillion in home financing in the United States originated with mortgage brokers. Darrin Seppinni, a broker with a quarter century in the business, gives you the knowledge and expertise needed to begin your own brokerage company-and consistently develop your full growth and profit potential. The Millionaire Mortgage Broker is an all-in-one resource to tap into the vast potential of the brokerage business.
An idea video planning notebook for mortgage loan originators. This video planner is stocked with 52 mortgage video ideas to help loan originator create video content. The planner includes a weekly topic prompt that will provide a full year of video production content ideas for mortgage professionals.This isn't another one of those video marketing books that you read once and stick back in the bookcase, never to be read again. You want to know EXACTLY what talk about when you record a video and this mortgage video planner was designed to do just that.Quickly write out your ideas onto each week's page in the workbook. The planner helps you to formulate your ideas so you can quickly and easily record a video and post it on YouTube or social media. Video will get you results in your mortgage business while building a powerful personal brand that attracts your ideal customer and drive referrals effortlessly.Mortgage Video Planner is a weekly planner that will help you create a fail-proof video content strategy that will give you an unfair advantage on platforms like YouTube, Facebook, LinkedIn and Instagram and generate FREE leads and real estate referral partners.Video creates results! You already have the knowledge, you just need help formulating your thoughts and the Mortgage Video Planner helps you do just that, each and every week!We've got 52 weeks of video ideas. An idea for every week of the year! Order your Edumarketing Mortgage Video Planner today and start creating video content that drives business to you! Don't just Market; Edumarket!Be sure to visit www.edumarketing.com/videoplannerbonus to get access to bonus courses that will help you use the video planner.For more information about the author, Ginger Bell, visit www.edumarketing.com
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Get Off the 'Sales Rollercoaster'! How? By getting MORE closings while doing ONLY the things you LOVE to do.When you do only what you love to do, you take the limiters off your business growth. The only time you limit your growth is when you avoid doing things you don't like to do - even if it's to make money! When you figure out how to do only those things that you love and that make money in your mortgage loan business, more money means doing more of what you love to do. And that means you have no limitation on your income so you get off the 'feast or famine' rollercoaster. What you will learn in this book is road-tested and proven to get results. Even more, the teachings are delivered through real-life stories. You'll learn what it can mean to "pick a pretty one", what an African parrot knew about taking risks, how a racing legend's strategy can work for your business, and much more. The first part of this book is about getting your team built and set up for who is doing what, meaning the activity they're going to be doing vs. the activity you're going to be doing. The second part of this book gets specific about the activities that top loan officers and branch managers do each day of the week to bring more loans in the door with zero cold calling. You'll get scripts, insider tips and how to orient your mindset to grow your business - while getting off the sales rollercoaster and enjoying more freedom.