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This lavishly illustrated volume presents in full color more than 300 of the finest posters selected from the rich resources of the graphic design collection of The Museum of Modern Art.
Authoritative, eye-popping, and massive, this is the first and last word on contemporary concert posters, with more than 1,600 exemplary rock posters and flyers from more than 200 international studios and artists.
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Critically authoritative, visually stunning, and physically massive, Art of the Modern Movie Poster is the first and last word on post-WWII film poster design. Showcasing fascinating examples from 15 nations, this collection of more than 1,500 exemplary designs is a must-have for film buffs, design and poster aficionados alike. The posters are organized by country of origin, offering an intriguing glimpse into each region's unique visual sensibility and sometimes unexpected takes on familiar films. Gathered from the renowned collection of the Posteritati Gallery in New Yorkone of the largest holdings of international film posters in the worldthis volume is the definitive survey of both film and popular graphic art in the modern era.
Japanese movie posters have long held an elevated position in the world of film. While many countries were still relying on the art of the illustrated poster to draw in crowds, photomontage had already become the characterising stylistic feature amongst Japanese poster designers and artists. With over 400 posters dating from 1960 to the modern day originating from Hollywood cinema to European art films, the posters included make obvious Japan's dominant position in the field of modern film advertising.
This book offers the first comprehensive guide to poster presentation at academic, scientific and professional conferences. Each chapter explores different factors that impact upon how posters function, and how they fit within today’s conference practices, as well as provides guidance on how to address compilation and presentation issues with the poster medium. Drawing from fields of education, psychology, advertising and other areas, the book offers examples of how theories may be applied to practice in terms of both traditional paper and electronic poster formats. Importantly, the book offers a critical examination of how academic and scientific posters are able to achieve their potential for knowledge dissemination, networking and knowledge transfer. The many new and challenging findings provide an evidence-based approach to help both novice and experienced presenters compile effective poster presentations, and to see how poster presentations can best be used to share knowledge, facilitate networking, and promote dialogue. Additionally, educators, employers, and conference organizers may use this book to re-evaluate how conferences meet the needs of today’s globally connected peer groups, and the benefit they provide at individual and group levels.
A collection of American posters.