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Preliminary Material -- Introduction /Howard Rheingold -- Overview /Martin Rieser -- Pockets of Plenty: An Archaeology of Mobile Media /Erkki Huhtamo -- The Temporal and Spatial Design of Video and Film-based Installation Art in the 60s and 70s: Their Inherent Perception Processes and Effects on the Perceivers' Actions /Susanne Jaschko -- Forgotten Histories of Interactive Space /Martin Rieser -- Art by Telephone: From Static to Mobile Interfaces /Adriana de Souza e Silva -- Mobile/Audience: Thinking the Contradictions /Mary Griffiths and Sean Cubitt -- Towards a Language of Mobile Media /Jon Dovey and Constance Fleuriot -- Snapshots from Curating Mobility: (If you build it, they won't necessarily come) /Beryl Graham -- Beyond Mapping: New Strategies for Meaning in Locative Artworks /Martin Rieser -- Digital Media and Architecture--An Observation /Anke Jacob -- Urban Screens as the Visualization Zone of the City's Invisible Communication Sphere /Mirjam Struppek -- Future Physical: The Creative User and theme of response-ABILITY /Debbi Lander -- 'A Fracture in Reality': Networked Narratives as Imaginary Fields of Action and Dislocation /Andrea Zapp -- What makes mediascapes compelling?:Insights from the Riot! 1831 case-study /Josephine Reid and Richard Hull -- Hopstory: A study in place-based, historically inspired narrative /Valentina Nisi and Glorianna Davenport -- The Media Portrait of Liberties: A Non-linear Community Portrait /Valentina Nisi , Mads Haahr and Glorianna Davenport -- Loca: 'Location Oriented Critical Arts' /Drew Hemment , John Evans , Mika Raento and Theo Humphries -- Invisible Topographies /Usman Haque -- Wifi-Hog: The Battle for Ownership in Public Wireless Space /Jonah Brucker-Cohen -- Puppeteers, Performers or Avatars: A Perceptual Difference in Telematic Space /Paul Sermon -- Mobile Feelings: Wireless Communication of Heartbeat and Breath for Mobile Art /Christa Sommerer and Laurent Mignonneau -- The Living Room /Victoria Fang -- tunA and the Power of Proximity /Arianna Bassoli -- Engagement with the Everyday /Margot Jacobs -- Between Improvisation and Publication: Supporting the Creative Metamorphosis with Technology /Cati Vaucelle -- Developing Creative Audience Interaction: Four Projects by Squidsoup. /Anthony Rowe -- The Emotional Wardrobe /Lisa Stead , Petar Goulev , Caroline Evans and Ebrahim Mamdani -- Social Fashioning and Active Conduits /Katherine Moriwaki -- Wunderkammer: Wearables as an Artistic Strategy /Laura Beloff -- Flirt and Mset /Fiona Raby -- Trace, The Choreography of Everyday Movement and Drift /Teri Rueb -- Blast Theory /Matt Adams -- Mixed Reality Lab /Steve Benford -- The Politics of Mobility /Drew Hemment -- Memory-Rich Garments and Social Interaction /Joey Berzowska -- Heart on Your Sleeve /Annie Lovejoy -- Contributor Biographies -- Glossary -- Selected Bibliography Books and Articles.
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
It is the responsibility of educators to utilize contemporary avenues in order to reach their students in ways familiar to them. When teaching digital natives, new techniques are necessary for making new information relevant to their experience. One way to do this is through the use of mobile devices in curricula. This integration can make education accessible anywhere and to anyone, personalized to each student's schedule and needs. The Handbook of Research on Mobile Learning in Contemporary Classrooms expounds the current research on m-learning and strategies to leverage mobile devices in educational contexts. It also addresses the importance of communication, community, and mobility in modern classrooms, while offering a comprehensive overview of the theory and pedagogy associated with this new technology. Nonprofit organizers, K-12 educators, administrators, policy makers, students of education, and developers will find this book to be an important research companion.
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
The fourth edition of Journalism Next: A Practical Guide to Digital Reporting and Writing is updated with the latest technological innovations and media industry transformations, ensuring that Mark Briggs’ proven guide for leveraging digital technology to do better journalism keeps pace with ongoing changes in the media landscape. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy—fast. Briggs starts with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you’ll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today’s journalist, who can afford to waste any time?
This book constitutes the refereed proceedings of the 13th International Symposium on Music Technology with Swing, CMMR 2017, held in Matosinhos, Portugal, in September 2017. The 44 full papers presented were selected from 64 submissions. The papers are grouped in eight sections: music information retrieval, automatic recognition, estimation and classification, electronic dance music and rhythm, computational musicology, sound in practice: auditory guidance and feedback in the context of motor learning and motor adaptation, human perception in multimodal context, cooperative music networks and musical HCIs, virtual and augmented reality, research and creation: spaces and modalities.
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.