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It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.
Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
Break the cycle of anxious thinking and rumination that keeps you up at night. With this much-needed guide, you’ll learn to quiet your mind, relax your body, feel less tense, and finally get the sleep you need. Sleep plays a crucial role in our waking lives. While we sleep, our bodies are recharging with energy, damaged tissue is repaired, and our memories are stored. When we don't get enough sleep, we are tired, less positive, less motivated, less focused, and more likely to feel depressed. We may even experience more intense cravings for high-fat, sugar-rich foods. And yet, despite the myriad advantages of getting a good night's sleep, countless people suffer from chronic insomnia. If you’re one of them, this book can help. In this guide, a trained mindfulness expert teams up with a behavioral sleep specialist to offer evidence-based meditations and an innovative four-week protocol to address the emotional stresses and anxieties that lie at the root of sleep issues. You’ll learn practices grounded in mindfulness-based stress reduction (MBSR), mindful self-compassion (MSC), and guided mindfulness and acceptance for insomnia (GMATI) to alleviate the mental, emotional, and physical suffering caused by insomnia. You’ll also learn to identify both internal and external factors that may be compromising your sleep, and develop a plan to address these issues. There is nothing we can do to “make” ourselves fall asleep. In many ways, this is why insomnia can be so maddening. But what we can do is help create the conditions necessary for healthy slumber. The mindfulness tools in this book will help you do exactly that.
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
In Mindfulness: A Jewish Approach, Dr. Jonathan Feiner does a masterful job educating our minds and hearts in the understanding and practice of Jewish mindfulness. In an age of distraction and fragmentation this book uses Jewish wisdom, coupled with secular approaches in an integrated manner that serves as a road map to living life with greater awareness, purpose, and ability to live more fully in the present.
There are hundreds of books that will try to help you ''overcome'' or ''put an end to'' depression. But what if you could use your depression to change your life for the better? Your symptoms may be signals that something in your life needs to change. Learning to understand and interpret these signals is much more important than ignoring or avoiding them - approaches that only make the situation worse. This workbook uses techniques from acceptance and commitment therapy (ACT) to offer a new treatment plan for depression that will help you live a productive life by accepting your feelings instead of fruitlessly trying to avoid them. The Mindfulness & Acceptance Workbook for Depression will show you, step-by-step, how to stop this cycle, feel more energized, and involve yourself in pleasurable and fulfilling activities that will help you work through, rather than avoid, aspects of your life that are depressing you. Use the techniques in this book to evaluate your own depression and create a personalized treatment plan. You'll enrich your total life experience by focusing your energy not on fighting depression, but on living the life you want.
In The Mindfulness Solution to Pain, pain specialist and mindfulness based stress reduction (MBSR) teacher Jackie Gardner-Nix offers techniques proven to reduce chronic pain and suffering using mindfulness meditation exercises based on the pioneering work of Jon Kabat-Zinn.
A lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the US military. Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo? In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have co-opted it as technique for social control and self-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all. If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.
Drawing on the ancient tradition of the bodhisattva warrior, a Buddhist model for enlightened leadership, Carroll explains what mindfulness is and how to develop it in the hectic and often stressful environment of the 21st-century workplace.
Don’t let adult ADHD stand in your way—this 8-step mindfulness program provides you with the tools you need to stay focused and confident in all areas of your life Do you: • Have trouble paying attention and staying on task? • Suffer from disorganization, procrastination, or forgetfulness? • Have difficulty with restlessness or trouble managing strong feelings such as anger and frustration? • Struggle with self-doubt and difficulty following through? • In a way that causes problems in your relationships or your work? If so, you may have Attention Deficit Hyperactivity Disorder (ADHD)—like an estimated 8 million adults in this country. Physician-researcher Dr. Lidia Zylowska has created an 8-step program for using mindfulness practice (attention and awareness training) to overcome the symptoms of ADHD. The program includes practices such as sitting meditation, body awareness, thoughtful speaking and listening, development of self-acceptance, mindful self-coaching, cultivation of a balanced view of thoughts and emotions, and more. Dr. Zylowska educates readers about ADHD, helping them to understand how their ADHD brain works and how they can use mindful awareness to work with their challenges. She also explains how the mindful approach can be combined with other treatments, including medications, to boost self-improvement. This book is accompanied by an audio program of guided mindfulness exercises for successfully managing ADHD. The introduction to the book, titled “Dear Reader,” includes a link to the free downloadable audio files.