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Assisted by his neighbor, Birdie, blind thirteen-year-old Ed "Bogie" Bogard will win one million dollars if he can sink a ten-foot putt in Hawaii's fifth annual Angus Killick Memorial Tournament.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
A vivid, searching journey into California's capture of water and soil—the epic story of a people's defiance of nature and the wonders, and ruin, it has wrought Mark Arax is from a family of Central Valley farmers, a writer with deep ties to the land who has watched the battles over water intensify even as California lurches from drought to flood and back again. In The Dreamt Land, he travels the state to explore the one-of-a-kind distribution system, built in the 1940s, '50s and '60s, that is straining to keep up with California's relentless growth. The Dreamt Land weaves reportage, history and memoir to confront the "Golden State" myth in riveting fashion. No other chronicler of the West has so deeply delved into the empires of agriculture that drink so much of the water. The nation's biggest farmers—the nut king, grape king and citrus queen—tell their story here for the first time. Arax, the native son, is persistent and tough as he treks from desert to delta, mountain to valley. What he finds is hard earned, awe-inspiring, tragic and revelatory. In the end, his compassion for the land becomes an elegy to the dream that created California and now threatens to undo it.
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
The Great American 2020 Election Steal by Paula Beverage About the Book The Great American 2020 Election Steal Vol. 1 is a tongue-in-cheek explanation of the insanity of people who want to be the boss or our leaders, along with the absurdity of MSM, Silicon Valley, and Hollywood. It’s an outsider’s perspective about the 2020 election steal from President Trump and the American people who voted legally for him. These thieves are so brash; we pay for what “they” do to us. The falsehood(s) and hypocrisy with how “they” prostitute themselves in public and want respect “they” have not earned. It would be humorous if it wasn’t so true. It’s a high-stakes game of life with its double standards and double jeopardy between the haves and the have-nots. George Carlin: It’s a big club and we ain’t in it... About the Author Paula Beverage has a GED, a job, and a black belt in hard-knock lessons and is an independent, self-made realist. She has spent her life being a mother and caregiver for disabled persons within her family and extended family, giving her the up-close and personal experience with alphabet agents and agencies as well as crooked courts, administrators, regulators, and “officials.”