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Originally published: London: Faber, 1990.
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
Originally published in 1898 this early works is a comprehensive and informative look at the subject. Many of the earliest books, particularly those dating back to the 1900's and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
(Applause Books). This revised and expanded edition of Kislan's acclaimed study of America's musical theater includes a new section on "Recent Musical Theater: Issues and Problems." "The ancient union of drama and song, known as musical theater, comes in many forms vaudeville, burlesque, comic opera, minstrels, etc. The author reviews these and other highlights of American musicals ... with a fascinating background on the elements that contribute to the success of a Showboat ." King Features * "Worth study by anyone who still thinks that the musical is a collection of songs." The Stage
Now the subject of major Disney film starring Ewan McGregor, this is Christopher Robin in his own words. Millions of readers throughout the world have grown up with the stories and verses of A. A. Milne; have envied Christopher Robin in his enchanted world; laughed at Pooh - a bear of very little brain - and worried about Piglet and his problems. But what was it like to be the small boy with the long hair, smock and wellington boots? At the age of fifty-four Christopher Milne recalled his early childhood, remembering 'the enchanted places' where he used to play in Sussex. The Hundred Acre Wood, Galleon's Lap and Poohsticks Bridge existed not only in the stories and poems but were part of the real world surrounding the Milne home at Cotchford Farm. With deftness and artistry Milne draws a memorable portrait of his father, and an evocative reconstruction of a happy childhood in London and Sussex. The Enchanted Places is a story told with humour and modesty.
James Lees-Milne is remembered for his work for the National Trust, rescuing some of England's greatest architectural treasures. Michael Bloch portrays a life rich in contradictions, in which an unassuming youth overtook more dazzling contemporaries to emerge as a leading figure in the fields of conservation and letters.
Goodbye Christopher Robin: A.A. Milne and the Making of Winnie-the-Pooh is drawn from Ann Thwaite’s Whitbread Award-winning biography of A. A. Milne , one of England’s most successful writers. After serving in the First World War, Milne wrote a number of well-received plays, but his greatest triumph came when he created Winnie-the-Pooh, Piglet, Tigger, Eeyore and, of course, Christopher Robin, the adventurous little boy based on his own son. Goodbye Christopher Robin inspired the film directed by Simon Curtis and starring Domhnall Gleeson, Margot Robbie and Kelly Macdonald. It offers the reader a glimpse into the relationship between Milne and the real-life Christopher Robin, whose toys inspired the magical world of the Hundred Acre Wood. Goodbye Christopher Robin is a story of celebrity, a story of both the joys and pains of success and, ultimately, the story of how one man created a series of enchanting tales that brought hope and comfort to an England ravaged by the First World War.
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.