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If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
As chemical companies strive to be more competitive in the world economy, it is essential that their employees, including sales and marketing personnel, as well as administrative support groups understand the basic concepts of the science upon which the industry is based. The authors, who have over 100 years of combined experience in the chemical i
Business Chemistry: How to Build and Sustain Thriving Businesses in the Chemical Industry is a concise text aimed at chemists, other natural scientists, and engineers who want to develop essential management skills. Written in an accessible style with the needs of managers in mind, this book provides an introduction to essential management theory, models, and practical tools relevant to the chemical industry and associated branches such as pharmaceuticals and consumer goods. Drawing on first-hand management experience and in-depth research projects, the authors of this book outline the key topics to build and sustain businesses in the chemical industry. The book addresses important topics such as strategy and new business development, describes global trends that shape chemical companies, and looks at recent issues such as business model innovation. Features of this practitioner-oriented book include: Eight chapters covering all the management topics relevant to chemists, other natural scientists and engineers. Chapters co-authored by experienced practitioners from companies such as Altana, A.T. Kearney, and Evonik Industries. Featured examples and cases from the chemical industry and associated branches throughout chapters to illustrate the practical relevance of the topics covered. Contemporary issues such as business model design, customer and supplier integration, and business co-operation.
Discussing the technological supremacy of the chemical industry, including pharmaceuticals, and how it will adopt a leading position to solve some of the largest global challenges humans have even seen, this book details how the industry will address climate change, aging populations, resource scarcity, globality, networks speed, pandemics, and massive growth and demand. Following a detailed introduction to some of the megatrends shaping our world over the forthcoming decades, the book goes on to provide several scenarios of how the world could look by 2050, including 'business as usual' and a 'sustainable' one. Chapter 3 gives a comprehensive overview of the current status, while providing a short historical review of the chemical industry, its origins, achievements and fundamentals. The following chapter reviews the potential impact of each of the selected megatrends on the industry, while Chapter 5 proposes how it could look by 2050. Several features of the chemical industry are presented and discussed, including the industrial relevance from an economical, technological and profitability point of view. The largest chemicals markets in absolute and per capita bases and the areas and countries with largest growth potential for chemicals, pharmaceuticals and feedstock. This chapter also reviews the impact of climate change on the chemical industry from a feedstocks and products point of view and, more specifically, the potential costs in reducing CO2 emissions. A final, concluding chapter summarizes the forthcoming megatrends and potential challenges, opportunities and the outlook for the industry as a whole.
Industrial Environmental Performance Metrics is a corporate-focused analysis that brings clarity and practicality to the complex issues of environmental metrics in industry. The book examines the metrics implications to businesses as their responsibilities expand beyond the factory gateâ€"upstream to suppliers and downstream to products and services. It examines implications that arise from greater demand for comparability of metrics among businesses by the investment community and environmental interest groups. The controversy over what sustainable development means for businesses is also addressed. Industrial Environmental Performance Metrics identifies the most useful metrics based on case studies from four industriesâ€"automotive, chemical, electronics, and pulp and paperâ€"and includes specific corporate examples. It contains goals and recommendations for public and private sector players interested in encouraging the broader use of metrics to improve industrial environmental performance and those interested in addressing the tough issues of prioritization, weighting of metrics for meaningful comparability, and the longer term metrics needs presented by sustainable development.
Until recently, the chemical industry has been dominated by the manufacture of bulk commodity chemicals such as benzene, ammonia, and polypropylene. However, over the last decade a significant shift occurred. Now most chemical companies devote any new resources to the design and manufacture of specialty, high value-added chemical products such as pharmaceuticals, cosmetics, and electronic coatings. Although the jobs held by chemical engineers have also changed to reflect this altered business, their training has remained static, emphasizing traditional commodities. This ground-breaking text starts to redress the balance between commodities and higher value-added products. It expands the scope of chemical engineering design to encompass both process design and product design. The authors use a four-step procedure for chemical product design - needs, ideas, selection, manufacture - drawing numerous examples from industry to illustrate the discussion. The book concludes with a brief review of the economic issues. Chemical engineering students and beginning chemical engineers will find this text an inviting introduction to chemical product design.
This book is a comprehensive reference on one of the most exciting and challenging segments of the modern chemical industry. It comprises descriptions of the leading fine chemical companies, the products, markets and technologies on a global basis. It serves also as a guide for developing and succeeding in the $60 billion fine chemicals business, which is usually lumped into the chemical or pharmaceutical industry.
The definitive guide for scientific entrepreneurs commercializing sustainable technologies in the chemical sector Lacking the considerable resources of multinational chemical companies, entrepreneurs face a unique set of risks and challenges. How to Commercialize Chemical Technologies for a Sustainable Future is targeted at innovators who are embarking on the entrepreneurial path with their sustainable chemical technology but are unsure of what steps to take. This first-of-its-kind resource features contributions from a diverse team of expert authors, including engineers, venture capitalists, marketing specialists, intellectual property professionals, regulatory experts, industry practitioners, and many others. Accessible and highly practical, this real-world guide covers each step of the technology commercialization process, from market landscape analysis and financing to scale-up and strategic partnering. Throughout the book, effective tactics and strategies for growing a new venture are supported by case studies highlighting the economic and environmental impact of successful commercialization, and identifying the common mistakes that lead to lost opportunities. Filled with invaluable advice and actionable steps, this book: Uses valuation concepts, tools, and examples to demonstrate that for a chemical technology to be sustainable it must not only have market value but also confer benefits to human well-being and the environment Offers templates and tools for understanding what customers need, who the competition is and how to successfully differentiate your product to those customers Describes how to practically advance your technology from conception all the way to commercial demonstration Presents advantages and disadvantages of strategic partnering from the perspective of the start-up and the larger industrial partner, along with strategies to mitigate risks within a partnership Provides an overview of the legal regulatory requirements for bringing new chemicals to market in several key geographic regions, as well as the impact of public policy on commercialization Offers insights and practical strategies on intellectual property management, raising investment, and operationalizing a startup company How to Commercialize Chemical Technologies for a Sustainable Future is essential reading for budding entrepreneurs in chemistry, materials science, and chemical engineering looking to bring their sustainable technologies to market. It is also a valuable reference for investors, policymakers, regulators, and other professionals.