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We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
WITH WIT AND PIERCING INSIGHT, JOY-ANN REID CALCULATES THE TRUE PRICE OF THE TRUMP PRESIDENCY Is Donald Trump running the “longest con” in U.S. history? What will be left of America when he leaves office? Candidate Trump sold Americans a vision that was seemingly at odds with their country’s founding principles. Now in office, he’s put up a for sale sign—on the prestige of the presidency, on America’s global stature, and on our national identity. At what cost have these deals come? Joy-Ann Reid’s The Man Who Sold America delivers an urgent accounting of our national crisis from one of our foremost political commentators. Three years ago, Donald Trump pitched millions of voters on the idea that their country was broken, and that the rest of the world was playing us “for suckers.” All we needed to fix this was Donald Trump, who rebranded prejudice as patriotism, presented diversity as our weakness, and promised that money really could make the world go ’round. Trump made the sale to just enough Americans in three key swing states to win the Electoral College. As president, Trump’s raft of self-dealing, scandal, and corruption has overwhelmed the national conversation. And with prosecutors bearing down on Trump and his family business, the web of criminality is circling closer to the Oval Office. All this while Trump seemingly makes his administration a pawn for the ultimate villain: an autocratic former KGB officer in Russia who found in the untutored and eager forty-fifth president the perfect “apprentice.” How did we get here? What is the hidden impact of Trump, beyond the headlines? Joy-Ann Reid’s essential book examines why he succeeded, and whether America can undo the damage he has done. Through interviews with American and international thought leaders and in-depth analysis, Reid situates the Trump era within the context of modern history, examining the profound social changes that led us to this point. A deeply pertinent analysis, The Man Who Sold America reveals the causes and consequences of the Trump presidency and contends with the future that awaits us.
Boy Plunger is the first full-length biography of the legendary share trader, Jesse Livermore, the most successful stock and commodities trader in the history of the stock market. He became famous in the summer of 1929 when most people believed that the American stock market would continue to rise forever as Wall Street was enjoyed an eight-year winning run. Jesse Livermore started a process that would see him sell $450 million of shares short inside a four week period. As he had forecast, the three 'black' days, Thursday 24th October, Monday 28th October and Tuesday 29th October, saw the market drop dramatically and in a week Wall Street lost $30 billion of value. Livermore made nearly $100 million and overnight became one of the richest men in the world. It remains, adjusted for inflation, the most money ever made by any individual in a period of seven days.
Life, who shaped not only an industry but also a century
An award-winning journalist shatters the myth of Ronald Reagan
This is the true story of the greatest Chinese espionage successes against the USA. Deception takes the reader through a documented tale of spies, secrets, money sex and power that dominates the US government.Get the full story from the journalist that broke the China-Gate scandal along with the documented evidence that turned China-Gate into a full blown investigation. Author Charles R. Smith names the Chinese generals the greedy corporate bosses that sold America out to China.Deception details the Clinton Administration and it's trade in weapons, US defense secrets and money using documented evidence obtained from nearly 50,000 of official and classified US Government documents. For the past decade, investigative journalist Charles R. Smith used the freedom of information act to get these documents and bring home the truth.Find out about General Ding Heng Gao, commander of the Chinese espionage unit, COSTIND, or the Commission on Science, Technology and Industry for National Defense. The documented evidence includes letters from General Ding to Ron Brown and Clinton Secretary of Defense William Perry.
NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?
The Book That Launched MAGA Nation The media scoffed at Trump’s vision and the people who supported him; they were blinded by the Clinton machine. But their eyes were opened after Trump won sixty-two million votes and the Oval Office in 2016. Even Republican House Speaker Paul Ryan said, “Donald Trump heard a voice in this country that no one else heard.” He still does. Donald Trump puts “America’s interests first—and that means doing what’s right for our economy, our national security, and our public safety.” He made the biggest deals of his life as President of the United States, but there are more deals to be made. From ending the border crisis to enacting policies to eliminate regulations that restrict small businesses, Donald Trump understands that America “doesn’t need cowardice, it needs courage.” It is Time to Get Tough
The civil rights movement was first and foremost a struggle for racial equality, but questions of gender lay deeply embedded within this struggle. Steve Estes explores key groups, leaders, and events in the movement to understand how activists used race and manhood to articulate their visions of what American society should be. Estes demonstrates that, at crucial turning points in the movement, both segregationists and civil rights activists harnessed masculinist rhetoric, tapping into implicit assumptions about race, gender, and sexuality. Estes begins with an analysis of the role of black men in World War II and then examines the segregationists, who demonized black male sexuality and galvanized white men behind the ideal of southern honor. He then explores the militant new models of manhood espoused by civil rights activists such as Malcolm X and Martin Luther King Jr., and groups such as the Nation of Islam, the Student Nonviolent Coordinating Committee, and the Black Panther Party. Reliance on masculinist organizing strategies had both positive and negative consequences, Estes concludes. Tracing these strategies from the integration of the U.S. military in the 1940s through the Million Man March in the 1990s, he shows that masculinism rallied men to action but left unchallenged many of the patriarchal assumptions that underlay American society.
The powerful, poignant, bestselling National Book Award Finalist gives voice to a young girl robbed of her childhood yet determined to find the strength to triumph Lakshmi is a thirteen-year-old girl who lives with her family in a small hut on a mountain in Nepal. Though she is desperately poor, her life is full of simple pleasures, like playing hopscotch with her best friend from school, and having her mother brush her hair by the light of an oil lamp. But when the harsh Himalayan monsoons wash away all that remains of the family's crops, Lakshmi's stepfather says she must leave home and take a job to support her family. He introduces her to a glamorous stranger who tells her she will find her a job as a maid in the city. Glad to be able to help, Lakshmi journeys to India and arrives at "Happiness House" full of hope. But she soon learns the unthinkable truth: she has been sold into prostitution. An old woman named Mumtaz rules the brothel with cruelty and cunning. She tells Lakshmi that she is trapped there until she can pay off her family's debt-then cheats Lakshmi of her meager earnings so that she can never leave. Lakshmi's life becomes a nightmare from which she cannot escape. Still, she lives by her mother's words-Simply to endure is to triumph-and gradually, she forms friendships with the other girls that enable her to survive in this terrifying new world. Then the day comes when she must make a decision-will she risk everything for a chance to reclaim her life? Written in spare and evocative vignettes by the co-author of I Am Malala (Young Readers Edition), this powerful novel renders a world that is as unimaginable as it is real, and a girl who not only survives but triumphs.