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Provides a biography of William Wrigley, Jr., founder of Wrigley's Chewing Gum, and describes how he sold household products and then went into the chewing gum business.
In this title, unwrap the life of talented Wrigley's chewing gum founder, William Wrigley Jr.! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in Philadelphia, Pennsylvania. Students can follow Wrigley's success story from the start of his sales career with the Wrigley Manufacturing Company to his establishment of Wrigley Chewing Gum and later the William Wrigley Jr. Company. Wrigley's family and his retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Wrigley's advertising strategies, the Chicago Cubs, Catalina Island, and the Wrigley Building. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Chicago in the Roaring Twenties was a city of immigrants, mobsters, and flappers with one shared passion: the Chicago Cubs. It all began when the chewing-gum tycoon William Wrigley decided to build the world’s greatest ball club in the nation’s Second City. In this Jazz Age center, the maverick Wrigley exploited the revolutionary technology of broadcasting to attract eager throngs of women to his renovated ballpark. Mr. Wrigley’s Ball Club transports us to this heady era of baseball history and introduces the team at its crazy heart—an amalgam of rakes, pranksters, schemers, and choirboys who take center stage in memorable successes, equally memorable disasters, and shadowy intrigue. Readers take front-row seats to meet Grover Cleveland Alexander, Rogers Hornsby, Joe McCarthy, Lewis “Hack” Wilson, Gabby Hartnett. The cast of characters also includes their colorful if less-extolled teammates and the Cubs’ nemesis, Babe Ruth, who terminates the ambitions of Mr. Wrigley’s ball club with one emphatic swing.
The business of candy making is not always, well, sweet, but often highly secretive and competitive. Read the fascinating stories of Milton Hershey, Forrest Mars, and Ellen Gordon (Tootsie Rolls) and their candy companies. Other business leaders who treated customers are also featured, including William Wrigley (chewing gum), Wally Amos (Famous Amos cookies), and Ben Cohen and Jerry Greenfield of ice cream fame.
A brief overview of the life and career of the founder of Wrigley's chewing gum, William Wrigley.
Chicle is a history in four acts, all of them focused on the sticky white substance that seeps from the sapodilla tree when its bark is cut. First, Jennifer Mathews recounts the story of chicle and its earliest-known adherents, the Maya and Aztecs. Second, with the assistance of botanist Gillian Schultz, Mathews examines the sapodilla tree itself, an extraordinarily hardy plant that is native only to Mesoamerica and the Caribbean. Third, Mathews presents the fascinating story of the chicle and chewing gum industry over the last hundred plus years, a tale (like so many twentieth-century tales) of greed, growth, and collapse. In closing, Mathews considers the plight of the chicleros, the "extractors" who often work by themselves tapping trees deep in the forests, and how they have emerged as icons of local pop culture -- portrayed as fearless, hard-drinking brawlers, people to be respected as well as feared. --publisher description.
Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.
It's not quite like today's spring training: one might find a rookie ballplayer (nicknamed Hack) uprooting trees with his bare hands or a future president of the United States getting into a barroom brawl with some grizzled sportswriters. The team was the Chicago Cubs, and the place was Santa Catalina Island-through the Roaring Twenties, Great Depression, and World War II. William Wrigley owned both island and ballclub; from 1921 to 1951, they came together. There were movie stars, like Betty Grable and Marilyn Monroe. There were grand steamships, big bands, hopes and dreams, and World Series rings. It's Chicago Cubs: Baseball on Catalina Island, and it's a trip like no other.
Winner of the 2016 Perfumed Plume Award The “Alice Waters of American natural perfume” (indieperfume.com) and author of the Art of Flavor celebrates our most potent sense, through five rock stars of the fragrant world Mandy Aftel is widely acclaimed as a trailblazer in natural perfumery. Over two decades of sourcing the finest aromatic ingredients from all over the world and creating artisanal fragrances, she has been an evangelist for the transformative power of scent. In Fragrant, through five major players in the epic of aroma, she explores the profound connection between our sense of smell and the appetites that move us, give us pleasure, make us fully alive. Cinnamon, queen of the Spice Route, touches our hunger for the unknown, the exotic, the luxurious. Mint, homegrown the world over, speaks to our affinity for the familiar, the native, the authentic. Frankincense, an ancient incense ingredient, taps into our longing for transcendence, while ambergris embodies our unquenchable curiosity. And exquisite jasmine exemplifies our yearning for beauty, both evanescent and enduring. In addition to providing a riveting initiation into the history, natural history, and philosophy of scent, Fragrant imparts the essentials of scent literacy and includes recipes for easy-to-make fragrances and edible, drinkable, and useful concoctions that reveal the imaginative possibilities of creating with—and reveling in—aroma. Vintage line drawings make for a volume that will be a treasured gift as well as a great read.
Baby Ruth, Milk Duds, Juicy Fruit, Cracker Jack, Milky Way, Tootsie Roll, Lemonheads - whatever your favorite candy may be, chances are it came from Chicago. For much of its history, the city churned out an astonishing one third of all candy produced in the United States. Some of the biggest names in the industry were based in Chicago: Curtiss, Brach, Tootsie Roll, Leaf, Wrigley, and Mars. Along with these giants were smaller, family-based companies with devoted followings, such as fundraising specialist World's Finest Chocolate and the Ferrara Pan Candy Company, maker of Red Hots and Jaw Breakers. At its peak, the Chicago candy industry boasted more than 100 companies employing some 25,000 Chicagoans. This fascinating photographic history travels through more than 150 years of the candy tradeand explores its role in the growth and development of the city. Packed with vintage images of stores, factories, and advertisements, this mouth-watering book reveals how Chicago candy makers created strong bonds between people and their favorite treats.