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In 1955 Levitt and Sons, Inc. purchased almost all of Willingboro Township, New Jersey, a sparsely settled agricultural area seventeen miles from Philadelphia. They would build 1,200 homes; three basic house types would be erected; ten or twelve neighborhoods would emerge. This suburban experiment was the basis for one of the most famous case studies in urban sociology, Herbert J. Gans' The Levittowners. This classic work examines its subject from numerous angles: the beginnings of group life, the founding of churches, the emergence of party politics, family and individual adaptation, and other dimensions of the suburban experience. In a new introduction, written especially for this edition, Gans reflects on the past twenty years and their effect on the Levittown community.
In 1955, Levitt and Sons purchased most of Willingboro Township, New Jersey and built 11,000 homes. This, their third Levittown, became the site of one of urban sociology's most famous community studies, Herbert J. Gans's The Levittowners. The product of two years of living in Levittown, the work chronicles the invention of a new community and its major institutions, the beginnings of social and political life, and the former city residents' adaptation to suburban living. Gans uses his research to reject the charge that suburbs are sterile and pathological. First published in 1967, The Levittowners is a classic of participant-observer ethnography that also paints a sensitive portrait of working-class and lower-middle-class life in America. This new edition features a foreword by Harvey Molotch that reflects on Gans's challenges to conventional wisdom.
In the decade after World War II, one entrepreneurial family helped thousands of people buy into the American dream of owning a home, not just any home, but a good one, with all the modern conveniences. The Levitts--two brothers, William and Alfred, and their father, Abe--pooled their talents in land use, architecture, and sales to create story book town with affordable little houses. They laid out the welcome mat, but not to everyone. Levittown had a whites-only policy. This is the story that unfolded in Levittown, PA, one unseasonably hot summer in 1957 on a quiet street called Deepgreen Lane. There, a white Jewish Communist family named Wechsler secretly arranged for a black family, the Myers, to buy the little pink house next door. What followed was an explosive summer of violence that would transform their lives, and the nation. It would lead to the downfall of a titan, and the integration of the most famous suburb in the world. It's a story of hope and fear, invention and rebellion, and the power that comes when ordinary people take an extraordinary stand.
Carved from eight square miles of Bucks County farmland northeast of Philadelphia, Levittown, Pennsylvania, is a symbol of postwar suburbia and the fulfillment of the American Dream. Begun in 1952, after the completion of an identically named community on Long Island, the second Levittown soon eclipsed its New York counterpart in scale and ambition, yet it continues to live in the shadow of its better-known sister and has received limited scholarly attention. Second Suburb uncovers the unique story of Levittown, Pennsylvania, and its significance to American social, architectural, environmental, and political history. The volume offers a fascinating profile of this planned community in two parts. The first examines Levittown from the inside, including oral histories of residents recalling how Levittown shaped their lives. One such reminiscence is by Daisy Myers, part of the first African American family to move to the community, only to become the targets of a race riot that would receive international publicity. The book also includes selections from the syndicated comic strip Zippy the Pinhead, in which Bill Griffith reflects on the angst-ridden trials of growing up in a Levittown, and an extensive photo essay of neighborhood homes, schools, churches, parks, and swimming pools, collected by Dianne Harris. The second part of the book views Levittown from the outside. Contributors consider the community's place in planning and architectural history and the Levitts' strategies for the mass production of housing. Other chapters address the class stratification of neighborhood sections through price structuring; individual attempts to personalize a home's form and space as a representation of class and identity; the builders' focus on the kitchen as the centerpiece of the home and its greatest selling point; the community's environmental and ecological legacy; racist and exclusionary sales policies; resident activism during the gas riots of 1979; and "America's lost Eden." Bringing together some of the top scholars in architectural history, American studies, and landscape studies, Second Suburb explores the surprisingly rich interplay of design, technology, and social response that marks the emergence and maturation of an exceptionally potent rendition of the American Dream.