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This is a 2020 update of the 2018 edition. About 37,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community.This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
This book is a 2016 update to the 2015 book of the same name. If you bought the 2015 version of this book, email a photo of it to the email address inside of it and I will email this book to you free of charge. 40,000 people graduate from law school each year, competing for a shrinking pool of clients as more self-help solutions come online. You may be better or more cost-effective or more experienced than your competitors, but the growth of your law practice in 2016 depends on visibility alone. This book describes the current landscape of the Internet as it pertains to lead generation for the solo practitioner and small law firm. It provides practical information about what you can do to evaluate the the current state of your online marketing efforts and what you can do to refine it to make your marketing investment as productive as it can be.
40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
LRIS online visibility means more referrals. With the proliferation of rival online services, and the near-universal adoption of the smartphone as the consumers' contact device of choice, lawyer referral programs must adapt to compete successfully against more visible directories and for-profit legal service providers. In this follow-up work to his #1 bestseller, The Lawyer's Ultimate Guide to Online Leads, Matejka explores the online marketplace for lawyer referral services. He addresses the immediate challenges LRISs face and the opportunities they have before them in this rapidly changing digital age.
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today.
The following information in this book is hands down the ultimate guide to anyone who's in sales, starting a business or already has a successful business. We can call any major fortune 500 company right now, talk to the first person on the phone, and estimate how much money they're losing by not having read this book and applied the information inside.Most people go through life without the tools and resources to really make a difference with what they want. Although this book is focused on growing your business, getting your first few customers, and closing thousands more in sales, everything covered in this book may also be applied just as easily to a career, marriage, friendship, and relationship. The key is to truly understanding where your prospect is coming from and alleviating them of their current pains, hesitations, and considerations. This book shows you exactly how to do so.We wrote this with an honest hesitation that the information in this book, if used properly, can be used to manipulate and take advantage of absolutely anyone in your life to sell them on not only pulling out their wallet and investing into your product/service, but to do, say, and act as you wish.Promise yourself this one thing before moving forward that you will ONLY use the information you're about to learn for the greater good of your clients, customers, and partners. Do this and by default it will enhance the greater good of your life, business, and finances. What you're about to learn, when applied properly, you will see instant results hands down without a doubt. We know this with so much certainty that IF you do the things discussed in this book, listen to the linked calls, and apply what we teach and you don't get results, we will personally write you a check for the investment you made into this book and you can even keep it. So with no more holding back, the decision you are making to read, digest and apply what this book has to offer literally changes the path of your future in sales, business, and life.
Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.