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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
President-Elect of the American Bar Association Tips to important online starting points, advantages, pitfalls, and the best places to find the latest listings of key legal resources are included.
New! From the Best Selling Author of GOING SOLO - D.L. Carr. INTERNET MARKETING FOR LAWYERS How to Get New Clients A lawyer's guide to effective and simple Internet Marketing, focused on getting new clients. Published in 2014 - Up to date, and Relevant! An excellent "step by step" guide that is easy to follow. Loaded with specific and practical tools to successfully promote your law practice on the Internet, the right way! If you are ready to grow your law practice, and you wish to make your marketing efforts more effective, this book is for you.
INTERNET MARKETING FOR LAWYERS - Online Tools and Strategy - A lawyer's guide to effective marketing online. The internet is changing every day with new ways to reach new and present clients. This practical guide is written in a simple and "no nonsense" format, that gets right to business. Whether you are tech savvy or not, your business' success can be catapulted to a new level, by taking advantage of every online opportunity. This book will outline the way! Topics covered: - Google Search Engine Optimization (SEO) - Proper Website Structure - Internet Directories (Avvo, LexisNexis, etc.) - Blogs and Articles - YouTube Essentials - Social Media (FaceBook, Twitter, LindedIn, etc.) - Email A current and relevant tool for the lawyer wanting to optimize their online presence. Watch a preview on YouTube: Link: https: //youtu.be/Sa45vwuZLuY
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
While there's plenty of Internet Marketing books to choose from, not much has been written for the solo practitioner and small law firm. And there's a good reason for that: Most marketers don't know what to do with attorneys. They don't sell products, they don't offer coupons... they don't even advertise like normal business owners. But just because your law firm isn't a typical web-based business, that doesn't mean you can't still benefit from all the tools the web has to offer. Enter Robert Armstrong and Sanford M. Fisch - two seasoned attorneys with plenty of marketing expertise to share - and this void has finally been filled. "Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media" covers everything from simple website setup to the more advanced topics of article marketing, search engine optimization and of course, social media networking. Learn how to choose the right keywords and increase your search engine rankings. Discover which social media platforms you should be targeting and get tips for building a strong presence. Find out how to use tools like videos and content-sharing sites to enhance your online profile and establish your firm as the expert! If you're ready to take your law firm out of the stone-age and join the digital revolution, "Dominate Your Market!" is the must-have book to get you from "here" to "there."
This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.