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Viewing turn-of-the-century African American history through the lens of cinema, Envisioning Freedom examines the forgotten history of early black film exhibition during the era of mass migration and Jim Crow. By embracing the new medium of moving pictures at the turn of the twentieth century, black Americans forged a collective—if fraught—culture of freedom. In Cara Caddoo’s perspective-changing study, African Americans emerge as pioneers of cinema from the 1890s to the 1920s. Across the South and Midwest, moving pictures presented in churches, lodges, and schools raised money and created shared social experiences for black urban communities. As migrants moved northward, bound for Chicago and New York, cinema moved with them. Along these routes, ministers and reformers, preaching messages of racial uplift, used moving pictures as an enticement to attract followers. But as it gained popularity, black cinema also became controversial. Facing a losing competition with movie houses, once-supportive ministers denounced the evils of the “colored theater.” Onscreen images sparked arguments over black identity and the meaning of freedom. In 1910, when boxing champion Jack Johnson became the world’s first black movie star, representation in film vaulted to the center of black concerns about racial progress. Black leaders demanded self-representation and an end to cinematic mischaracterizations which, they charged, violated the civil rights of African Americans. In 1915, these ideas both led to the creation of an industry that produced “race films” by and for black audiences and sparked the first mass black protest movement of the twentieth century.
African American theater buildings were theaters owned or managed by blacks or whites and serving an African American audience. Nearly 2,000 such theaters, including nickelodeons, vaudeville houses, storefronts, drive-ins, opera houses and neighborhood movie theaters, existed in the 20th century, yet very little has been written about them. In this book the African American theater buildings from 1900 through 1955 are arranged by state, then by city, and then alphabetically under the name by which they were known. The street address, dates of operation, number of seats, architect, whether it was a member of TOBA (Theater Owners Booking Association), type of theater (nickelodeon, vaudeville, musical, drama or picture), alternate name(s), race and name of manager or owner, whether the audience was mixed, and the fate of the theater are given where known. Commentary by theater historians is also provided.
Black vaudevillians and entertainers joked that T.O.B.A. stood for “tough on black artists.” But the Theater Owner’s Booking Association (T.O.B.A.) played a foundational role in the African American entertainment industry and provided a training ground for icons like Cab Calloway, Bessie Smith, Ethel Waters, Sammy Davis Jr., the Nicholas Brothers, Count Basie, and Butterbeans and Susie. Michelle R. Scott’s institutional history details T.O.B.A.’s origins and practices while telling the little-known stories of the managers, producers, performers, and audience members involved in the circuit. Looking at the organization over its eleven-year existence (1920–1931), Scott places T.O.B.A. against the backdrop of what entrepreneurship and business development meant in black America at the time. Scott also highlights how intellectuals debated the social, economic, and political significance of black entertainment from the early 1900s through T.O.B.A.’s decline during the Great Depression. Clear-eyed and comprehensive, T.O.B.A. Time is a fascinating account of black entertainment and black business during a formative era.