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THE JANUS PRINCIPLE offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use. THE JANUS PRINCIPLE is an easily understood and implement approach that helps focus the selling organization (large and small) on those factors that breed success in this enormous, still growing market. THE JANUS PRINCIPLE takes its name from the Roman god of the portal or door that looks both outward and inward. The book lists specific things you need to do to successfully sell to small businesses, and describes how to utilize direct mail and online channels together to profitably sell over the Internet.
In this major re-evaluation of Isaac Newton's intellectual life, Betty Jo Teeter Dobbs shows how his pioneering work in mathematics, physics, and cosmology was intertwined with his study of alchemy. Directing attention to the religious ambience of the alchemical enterprise of early modern Europe, Dobbs argues that Newton understood alchemy - and the divine activity in micromatter to which it spoke - to be a much needed corrective to the overly mechanized system of Descartes. The same religious basis underlay the rest of his work. To Newton it seemed possible to obtain partial truths from many different approaches to knowledge, be it textual work aimed at the interpretation of prophecy, the study of ancient theology and philosophy, creative mathematics, or experiments with prisms, pendulums, vegetating minerals, light, or electricity. Newton's work was a constant attempt to bring these partial truths together, with the larger goal of restoring true natural philosophy and true religion.
This book describes how international development works, its shortcomings, its theoretical and practical foundations, along with prescriptions for the future. International Development Law provides the reader with new perspectives on the origins of global poverty, identifies legal impediments to sustainable economic growth, and provides a better understanding of the challenges faced by the international community in resolving global poverty issues. The text is structured into two basic parts: the first part deals with the theoretical and philosophic foundations of the subject, and the second part sets forth issues relating to the international financial architecture, namely, international borrowing practices, privatization, and emerging economies. In particular, the book provides new, innovative analysis on corruption as an impediment to sustainable development. The three interlocking facets of corruption are examined: transnational organized crime, Islamic-based international terrorism, and corruption within emerging economies and the international banking system. Thus fresh new analysis adds depth and clarity to a field that heretofore has been scattered and superficial. Finally, the “right to development” within the international human rights discourse is critically reviewed, particularly in light of new jurisprudence emerging from the African context.This book offers a fresh, new and balanced legal perspective on the development process. The text has been rigorously researched and has many practical facets based on the author’s professional experience within the international development field. It is an invaluable research and teaching tool since it takes a multidisciplinary approach to putting complex issues, legal trends and political questions into a clear, new perspective that is highly analytical as well as accessible to the reader. The author's elegant legal prose is both powerful and persuasive.
Discourse is language as it occurs, in any form or context, beyond the speech act. It may be written or spoken, monological or dialogical, but there is always a communicative aim or purpose. The present volume provides systematic orientation in the vast field of studying discourse from a pragmatic perspective. It first gives an overview of a range of approaches developed for the analysis of discourse, including, among others, conversation analysis, systemic-functional analysis, genre analysis, critical discourse analysis, corpus-driven approaches and multimodal analysis. The focus is furthermore on functional units in discourse, such as discourse markers, moves, speech act sequences, discourse phases and silence. The final section of the volume examines discourse types and domains, providing a taxonomy of discourse types and focusing on a range of discourse domains, e.g. classroom discourse, medical discourse, legal discourse, electronic discourse. Each article surveys the current state of the art of the respective topic area while also presenting new research findings.
This volume is the first comprehensive history of task analysis, charting its origins from the earliest applied psychology through to modern forms of task analysis that focus on the study of cognitive work. Through this detailed historical analysis, it is made apparent how task analysis has always been cognitive.Chapters cover the histori
This book traces the evolution of environmental principles from their origins as vague political slogans reflecting fears about environmental hazards to their embodiment in enforceable laws. Environmental law has always responded to risks posed by industrial society but the new generation of risks have required a new set of environmental principles, emerging from a combination of public fears, science, ethics, and established legal practice. This book shows how three of the most important principles of modern environmental law grew out of this new age of ecological risk: the polluter pays principle, the preventive principle, and the precautionary principle. Since the first edition was published, the principles of polluter-pays, prevention, and precaution have been encapsulated in a swathe of legislation at domestic and international level. Courts have been invoking environmental law principles in a broad range of cases, on issues including GMOs, conservation, investment, waste, and climate change. As a result, more States are paying heed to these principles as catalysts for improving their environmental laws and regulations. This edition will integrate to a greater extent the relationship between environmental principles and human rights. The book analyses new developments including the EU Charter of Fundamental Rights, the case law of the European Court of Human Rights, which has continuously carved out environmental duties from a number of rights enshrined in the European Convention of Human Rights, and the implementation of the UNECE Convention on Access to Information.
This book addresses current approaches to sequentiality in pragmatics and discourse analysis. It reflects the current moves in ethnomethodological conversation analysis and speech act theory to cross methodological borders to arrive at a conception of a sequence, which extends the local notion of sequentiality by integrating further constitutive components, such as cognition, intentionality, activity type, culture and genre. The individual contributions were presented at the 7th IPrA Conference held in Budapest in the year 2000. They range from critical analyses of speech act theory and cognitive pragmatics to detailed micro analyses of genre- and activity-specific constraints on the production and interpretation of meaning. The first part sequences in theory and practice: minimal and unbounded discusses the theoretical premises and exemplifies these by detailed data analyses. The second part sequences in discourse: the micro-macro interface examines genre-specific constraints on individual sequences and shows the benefits of supplementing the microanalytic concept of sequentiality with macroanalytic categories.
Metallic nanoparticles hold promise for their potential applications in a wide array of disciplines ranging from materials science to medicine. This book brings the power of theoretical methods to an audience of experimentalists, and explicates the simulation of metallic clusters and nanoparticles. It begins with a summary of the current state of research on metallic nanoparticles, then moves on to the current state of the art in theory of metallic nanoparticldes, and then explains why and how these tools help experimentalists. Contributions are provided by renowned experts in the field from across the world.
A System of Systems (SoS), as distinct from a system of parts, is a system comprised of pre-existing autonomous and interdependent systems.This book provides two unique contributions to the body of knowledge of System of Systems (SoS) theory, management, and engineering. Firstly, it assesses the dynamics of a SoS through the use of five core characteristics, namely autonomy, belonging, connectivity, diversity and emergence. Secondly, it describes a mechanism of collaboration whereby the characteristics of autonomy and belonging are satisficing for the SoS constituents and the resultant emergent behavior provides value for the observer.