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The business environment grows more competitive every day. Smart companies look for customers outside their home countries, in such places as the emerging markets of Latin America. But globalization is never easy--you have to sell your goods or services in a new environment, where the languages, laws, customs and traditions are different.
An essential guide to doing business in Central and South America, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most American business processes and deals ? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to get the job done ? Proper dress, body language, and gestures ? Tips on entertaining and giving and receiving gifts
In Latin America, travelers may encounter such diverse settings as laid-back coastal resorts and traditional mountain villages, while elsewhere, the cultural expectations of these countries can be worlds away. For instance: -In Mexico, crooking the index finger to say "come here" and the American "okay" sign are considered obscene. -Photographing military installations in Mexico, Cuba, or Paraguay could land you in jail---or at least lead to your forfeiting your film to the police. -If you wear the clothing of the indigenous people in Peru, they will think you're making fun of them. -State-run "official" restaurants aren't your best bet in Cuba---seek out paladares, small restaurants set up in private homes. -You shouldn't be surprised if you don't get silverware in the Belize countryside. Tortillas are often used in place of spoons. -Bikinis are not acceptable on Ecuadorean beaches. -Giving a Chilean yellow roses signifies scorn or contempt. Fully updated and expanded, The Travelers' Guide to Latin American Customs and Manners includes advice and information on daily life in Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.
This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
Excerpt from Commercial Travelers Guide, to Latin America: Revised Edition The need for a guide for commercial travelers to Latin America has long been felt. In this volume an effort has been made to supply practical, concrete facts and information which will be useful to business men in planning trips to the territory south of the United States. It should be borne in mind that this is not a handbook. Many phases of commerce and industry which would obviously require treatment in a handbook can only be touched upon in a guide. It is deemed necessary to make this explanation for the benefit of those who might otherwise expect a more extended treatment of certain subjects merely referred to in this publication. The bulk of the information herein supplied has been obtained at first hand. Not only is it based on the actual experience of numerous travelers, but the latest and most reliable Government and other authorities have been consulted. There is included only such information as will be of definite value to those who seek trade relations with the regions that are treated. No efforts have been spared to verify all the statistics and figures of every sort that are quoted. It should be remembered, however, that conditions are changing rapidly; hence, allowance must necessarily be made for discrepancies which may be discovered in the actual use of the guide. Furthermore, it is to be expected that the coming of peace will materially influence the conditions of travel, sailings, time tables, etc. As the Bureau contemplates issuing from time to time revised editions of this guide it will welcome suggestions for the improvement of the book, for additions or changes which may add to its usefulness, and for corrections which will insure its accuracy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
In case you are not aware of, a diverse consumer market of more than 550 million people live in Latin America! These people, we all call Latinos, live, work and spend money, just south of the U.S. Border! However, I am not talking about Mexico, although is included, but there are many other countries, territories, islands and protectorates in the Latin American Region that await for your business. Within this huge market, there is hunger and demand for American and Foreign goods, technology, know-how and services. You might know the existence of plenty multilateral and bilateral free-trade agreements between U.S. and many Latin American countries, that are designed to offer your business a competitive edge over other European and Asian rivals. These trade agreements should propel you to enter or expand your business in Latin American. You need to know, that Free trade agreements help you compete on prices, quality, as well as offering prompt delivery of your goods and services to these markets. I have witnessed over my 20 years of traveling to the region, how U.S. technology, management, know-how, goods, and services from a wide range of industries have contributed significantly to the growth of Latin American economies. Countries like Mexico, Chile, Colombia, Brazil and Costa Rica, no name a few, actively solicit foreign trade investments from American companies. Another benefit to these trade agreements is consumer and industrial products find their way to markets and many factories are settled in Latin America to promote business and employment opportunities. Many countries of Latin America, now, enjoy political, government and economic stability unseen in past years. I want to emphasize that you can view the Latin American market as a conglomeration of markets, people, language, religions, economy, laws, cultures, and currencies that all may seem similar, but each country is very unique and different to deal with. Now you can learn from experience and existing resources How to go about doing successful business in the region! Lets get started!