Ibrahim H. Husney
Published:
Total Pages: 202
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In reality, we frequently resort to negotiation, sometimes multiple times a day, in order to arrive at reasonable and acceptable solutions that fulfill our needs and advance our interests across various domains of life. Moreover, negotiation is indispensable for resolving shared conflicts that may arise, for instance, between labor and management, unions or associations and executives, husbands and wives, and colleagues and companions. In each scenario, every party endeavors to attain the most favorable outcome and elevate their self-interest with minimal exertion and strife. Today, it is impossible to enumerate the multitude of domains where negotiation intervenes in order to achieve desired outcomes for the parties involved. Negotiation processes are a cornerstone across various industries, technologies, politics, economics, commercial deal-making, international conflict resolution, environment, society, and beyond. Once again, it is crucial to emphasize that negotiations play a significant role in our contemporary era. Undoubtedly, negotiations are considered one of the techniques people resort to at the individual or institutional level to resolve disputes and arrive at satisfactory and acceptable solutions for the negotiating parties. We can generalize and say that negotiation is present in all domains in contact with human private and professional life. The concept of negotiation has been a tangible reality since the beginning of human existence on this planet. In those early days, the negotiation was utilized to peacefully resolve conflicts and reach agreements that satisfied all parties involved, rather than resorting to the use of force and confrontation to settle matters. The modern concepts of negotiation suggest that it is both an art and a science, requiring skill and self-preparation from the negotiator. Negotiation processes have become deeply embedded today in many human activities, as previously mentioned, such as politics, business administration, social sciences, linguistics, psychology, gender studies, international relations, and so on.