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By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Contains primary source material.
From the Victorian era to the start of the twenty-first century, the Mergenthaler Linotype Company dominated the typesetting and printing industries. Unlike previous books which have ended with the invention of the Linotype, Frank Romano tells the rest of the story. This book details the products, the people, and the corporate activities that kept the company ahead of its competition in hot metal, phototypesetting, and pre-press technology. Over ten corporate entities eventually formed the U.S. manufacturer, which ended its corporate life as a division of a German press maker. What began in 1886 ended finally in May 2013, when the Linotype Library division of Monotype Imaging was closed down. After 127 years, the last resting place of the history of the Linotype Company is in this book.
Part travel diary, part cultural anthropology, part philosophical musing, part poetic digression, The Itinerant Printer book is a series of interconnected yet independent vignettes that tell the story of two and a half years on the road visiting letterpress shops throughout America & Canada. The large-format, hardcover book comprises over 300 pages and over 1,500 photos from the 2015-17 journey. This is the ultimate index of this printing adventure, the culmination of all the miles, all the ink, all the paper, all the type, and the blood, sweat, and tears.