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The image of aging in media and marketing: hearing before the Special Committee on Aging, United States Senate, One Hundred Seventh Congress, second session, Washington, DC, September 4, 2002.
The image of aging in media and marketing : hearing before the Special Committee on Aging, United States Senate, One Hundred Seventh Congress, second session, Washington, DC, September 4, 2002.
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This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.
Witnesses: Doris Roberts, Emmy Award Winning Actress, Everybody Loves Raymond,Ó L.A., CA; Robert N. Butler, M.D., Pres. & CEO, International Longevity Center--USA, N.Y., NY; Robert Snyder, Sr. Partner, J. Walter Thompson Specialized Communications, Mature Market Group, Dallas, TX; Paul Kleyman, Ed., Aging Today, Amer. Soc. on Aging, San Francisco, CA; & Dr. Becca Levy, Prof., Dept. of Epidemiology & Public Health, Yale Univ., New Haven, CT.
We all have a finite life-span. We are born, we get old and we die. Given the universiality of the ageing process, it is remarkable that there is almost a complete absence of study of culture and self-image of the middle aged and old. Images of Ageing: Cultural Representations of Later Life changes this. The contributors discuss images of ageing which have come to circulate in the advanced industrial societies today. They address themes such as: body and self image in everyday interaction; experience and identity on old age; advertising and consumer culture images of the elderly; images of ageing used by Government agencies in health education campaigns; the diversity of historical representations of the elderly; gender images of ageing; images of senility and second childhood; images of health, illness and death.
The status of older adults has become increasingly important in our aging society. Print and non-print media both reflect and shape society's attitude toward the aged. This bibliography documents the now extensive research on the depiction of older adults in print and non-print media. The volume includes more than 550 entries for books and articles. The entries are arranged in 21 topical chapters, and each citation is accompanied by a detailed annotation. The author and subject indexes that conclude the work enhance its value as a reference. The volume begins with an introduction that discusses the depiction of the aged in various media forms, and which considers issues such as ageism, stereotypes of the elderly, and the nature of communication. Bibliographic entries follow. The first set of chapters include entries for related bibliographies and on works that treat general topics about aging and communications. The next set of chapters contains entries on images of the older adult in different print media, including literature, newspapers, greeting cards, and magazines. A final set of chapters considers the depiction of older adults in non-print media, such as music, film, and television.