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Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of their role. Employees need to think, “revenue is my business,” and this book will give readers a simple three-step process (called FIT) to unleash the power of their people for growth. This book is for business owners who will learn: How to set strategy in less than a day. Where the term “strategic planning” goes wrong. How to use self-identified strengths to unleash hidden sales talent. Ways to overcome resistance from employees not used to thinking “revenue is my business.” A profitable approach to using technology in sales and marketing. Readers of The Human Being’s Guide to Business Growth will benefit from this book because it shows them how to use the FIT process to stimulate their company’s growth.
A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice
This study reflects leadership development is a multilevel multi-context self-learning longitudinal journey embedded in a social learning environment with nine influential factors: parents, teamwork sport activities, teachers, role models, mentors/coaches, community-based networks (social factors); self-learning, experimentation, self-reflection (self factors). These findings of the book are based on a longitudinal qualitative study of interviewing 100 SME's business owners and leaders attending a British leadership development framework and an international communication and leadership programme.
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
If you want to take your business to the next level, then this book could lead you there. You most likely have a love for whatever area you have chosen as a focus for your business. This is a great start. However, many small business owners do not have the business and management background to make that business as profitable as it could be. In consulting with many of these small businesses, I found that a few simple business practices could be very beneficial to their growth. In this book, I will try to share some of these practices with you. This book is designed to help an entrepreneur increase his profit by introducing how he can use a simplified profit-and-loss statement of four to ten items as a tool to analyze his business from a financial perspective. He will be shown how he can use these items in a formula to help him plan and make decisions for future growth and profit. We will discuss skills and practices that have been used to improve sales, management, leadership, and planning skills. This book is designed to help you improve your profitability.
This book traces the foundations for sustainable entrepreneurship, beginning with sustainability, ecopreneurship, and social entrepreneurship. Sustainability has become a multidimensional concept that extends beyond environmental protection to economic development and social equity-in other words, entrepreneurship guided and measured by the three pillars of the triple bottom line. Sustainable entrepreneurship is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local and global community, as well as future generations. The text continues with a review of the basic principles of sustainable entrepreneurship and how entrepreneurs can integrate sustainability into their business models. This book will be an invaluable resource for entrepreneurs looking to build a new venture based on the principles of sustainability from the outset. In addition, it can be used by academics teaching sustainable entrepreneurship, a topic of surging interest to students, and by professionals working with sustainable businesses.
This powerful book is a shot in the arm for every entrepreneur. The no-nonsense coaching on how to deal with the entrepreneurial roller coaster ride comes from real world experience. Jacobson’s 11 Keys are Ocean and Boardroom tested through 20 years as a successful entrepreneur, and six years sailing around the world. Jacobson raises the bar in business books through his story-telling: engaging, witty, and to the point.
This book provides an introduction to a number of important topics relevant to the study and understanding of entrepreneurship and the process of creating, or giving birth to, a new business. Entrepreneurship has become a popular career path in developed and developing countries, a phenomenon that has contributed to the intense interest in the subject shown by researchers and policymakers around the world. Several factors have come into play, including advances in technology that allowed smaller firms to take advantage of economies of scale that previously were only available to larger firms; the ability of smaller firms, because of their size, to be more flexible and responsive to market changes; implementation of government policies calculated to encourage entrepreneurial activities and behavior; support from governments and other economic units that established procurement programs to assist small businesses; high unemployment rates in recent decades due to corporate restructuring and downsizing, which have caused some workers to choose an entrepreneurial path rather than retrain for placement in an unsteady job market as a means for dealing with their midlife crisis; and changes in typical career patterns away from expectations of long-term employment with large firms in a single occupation toward a flexible labor force, a phenomenon that has led to increased interest in entrepreneurship among those with post-secondary education and an established career record build over several decades in the workplace. The chapters cover definitions and types of entrepreneurship; the relationships among entrepreneurship, innovation and development; research on entrepreneurship, comparative research into entrepreneurship in multiple countries and research into cross- border entrepreneurship (i.e., international activity of small- and medium-sized enterprises and new ventures); factors influencing entrepreneurial activities; motivational traits of prospective entrepreneurs; the influence of societal culture on entrepreneurial activities and attitudes regarding entrepreneurship as a career path; the influence that the institutional environment has on entrepreneurship; and the role of entrepreneurs in launching new businesses. This book is an excellent introductory source of information on entrepreneurship research for use by academics and other professionals in their courses and for entrepreneurs looking to fit their dreams and aspirations in the broader context of entrepreneurship.
African American entrepreneurs are key contributors to the American economy. Faced with numerous challenges, many African American entrepreneurs have learned to transcend tough obstacles, leverage resources, and strategically pursue opportunities to achieve business success. This book captures the stories and mindsets of contemporary African Americans in their quest for the American dream.
Global Women in the Startup World: Conversations in Silicon Valley is a selection of interview-driven stories told by the Polish female founders who successfully made it to Silicon Valley. This book is written with the focus on female founders because although women are playing an increasingly important role in the technology and business worlds, they still face unique challenges and hurdles, which can be particularly acute in the fast-paced startup environment. The interviewees came from Poland to Silicon Valley and succeeded. They built their networks, followed their dreams, and mastered the art of running a global company. Silicon Valley can be intimidating but with this book as a guide one can navigate the most challenging aspects of being a woman in the startup world. The stories in the book also prove that foreign startup founders are welcome in Silicon Valley and can achieve global success. It doesn't matter what country you are from-you can build your startup in any country: some of the interviewees live and work in Poland, while others decided to move abroad.