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A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trends In a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hollywood’s “invisible money machine,” probing the dazzlingly complicated finances behind the hits and flops, while he answers a surprisingly difficult question: How do the studiosmake their money? We also learn: + How and why the studios harvest silver from old film prints ... + Why stars do—or don’t do—their own stunts ... + The future of Netflix: Why the “next big thing” now seems in such deep trouble... + What it costs to insure Nicole Kidman’s right knee… + How Hollywood manipulates Wall Street: including the story of the acquisition of MGM… wherein a consortium of banks and hedge funds lost some $5 billion… while Hollywood made millions. + Why Arnold Schwarzenegger is considered a contract genius… + The fate of serious fare: How HBO, AMC, and Showtime have found ways to make money offer adult drama, while the Hollywood studios prefer to cater to teen audiences. + Why Lara Croft: Tomb Raider is considered a “masterpiece” of financing ...
Movies expected to perform well can flop, whilst independent movies with low budgets can be wildly successful. In this text, De Vany casts his eye over all aspects of the business to present some intriguing conclusions.
Epstein penetrates the dazzlingly complicated economics of Hollywood to uncover what he calls the studios' 'invisible money machine' - the bizarre financial schemes behind the hits and flops. These include harvesting the silver from old film prints, complicated foreign rights auctions, the manipulation of outside investors and filming in obscure locations to get subsidies and avoid taxes. Along the way, Epstein enlightens the reader about the star system and what makes Hollywood tick.
eBook: Economics 20th Edition
Movies expected to perform well can flop, whilst independent movies with low budgets can be wildly successful. In this superb new book, De Vany casts his expert eye over all aspects of the business and presents some intriguing conclusions.
In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.