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"A detailed analysis of the various factors in art and history that have affected the design of the printed page"--Cover.
The Art of Printing examines the four major printing processes, stencil, planographic, intaglio, and relief printing through an in-depth analysis of each system with steps, terminology and diagrams, followed by an incredible showcase of cutting-edge work created with each method. With multidisciplinary applications for every conceivable material from paper and cardboard to cloth, plastic, aluminium foil, glass and ceramic, this book is intended for artists, fashion or graphic designers alike.
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Introductory text that touches on the basics of various printmaking techniques and briefly describes the history of each.
A History of Screen Printing How an Art Evolved into an Industry, the book chronicles the rapid advancements in the ancient art of stenciling that took place during the late 1800s, and how it turned into screen printing as we know it today. With help from the families of the pioneers, industry supporters and over 15 years of research, author Guido Lengwiler has rescued an almost lost history that covers the period up to and including WWII. It tells the interconnected stories of how a relatively small group of people, many of them artists, signwriters, and entrepreneurs working in the dawn of the advertising age in the USA, helped create entire industries that continue to exist globally today, all using screen printing in the production of an unbelievably wide range of products. It includes beautiful full color illustrations from the Selectasine Booklet provided to original patent licensees, and the main vehicle that spread the process around the world. Hundreds of never before seen product photos, machine designs, and some of the first art prints done in the 1920 s in California are included, plus special chapters on fine art printmaking, along with the ceramic and textile industries. Screen printing was a hybrid process that provided both graphic and manufacturing advantages over other methods, and was perfect for the times. Industry, especially in the USA, was transitioning from hand craft into mass production, creating a need to decorate products, or advertise them with signage. Most times a closely guarded industrial secret, screen printing bridged gaps between hand production and the more expensive automated printing of the time, which included lithography and letterpress. It introduced cheap short run color capabilities, and virtually created the whole Point of Purchase (POP) and Specialty Advertising industries, along with the billboard and t-shirt printing sectors. An ability to print directly on a wide variety of materials led to use decorating metal, ceramics, textiles, and plastics, spurring record growth, better designs, and lowered costs in any industry that adopted it, from fashion to fine china. Experiments prior to WWII led to printed circuits, which in turn revolutionized the electronics industries. All these and more are legacies of the pioneers of screen printing featured in the book. The history of the process is really the history of so many things we take for granted in today s and tomorrow s society.
Today's digital cameras provide image data files allowing large-format output at high resolution. At the same time, printing technology has moved forward at an equally fast pace bringing us new inkjet systems capable of printing in high precision at a very fine resolution, providing an amazing tonality range and longtime stability of inks. Moreover, these systems are now affordable to the serious photographer. In the hands of knowledgeable and experienced photographers, these new inkjet printers can help create prints comparable to the highest quality darkroom prints on photographic paper. This book provides the necessary foundation for fine art printing: The understanding of color management, profiling, paper and inks. It demonstrates how to set up the printing workflow as it guides the reader step-by-step through this process from an image file to an outstanding fine art print.
Biographical fiction of the life of Johann Gutenberg.
A history of the influence of communication technologies on Western architectural theory. The discipline of architecture depends on the transmission in space and time of accumulated experiences, concepts, rules, and models. From the invention of the alphabet to the development of ASCII code for electronic communication, the process of recording and transmitting this body of knowledge has reflected the dominant information technologies of each period. In this book Mario Carpo discusses the communications media used by Western architects, from classical antiquity to modern classicism, showing how each medium related to specific forms of architectural thinking. Carpo highlights the significance of the invention of movable type and mechanically reproduced images. He argues that Renaissance architectural theory, particularly the system of the five architectural orders, was consciously developed in response to the formats and potential of the new printed media. Carpo contrasts architecture in the age of printing with what preceded it: Vitruvian theory and the manuscript format, oral transmission in the Middle Ages, and the fifteenth-century transition from script to print. He also suggests that the basic principles of "typographic" architecture thrived in the Western world as long as print remained our main information technology. The shift from printed to digital representations, he points out, will again alter the course of architecture.