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It’s not profit over people that will make your business successful—it’s when you combine people and profits that you become A HERO LEADER Today’s leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today’s world are more likely to be called out for not living up to the mission statements on their websites. Dive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture where they: Invest in people as a path to more inclusion Recast the role of business leadership beyond politics Serve others/the common good Avoid failure, reasons why not, and the lure of the dark side when things get tough Know the line between hero and martyr Create the next generation of hero leaders
Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
KIDS' BOOK CHOICE AWARDS FINALIST! Heroes take chances, do hard things, and sometimes even change the world. To become a hero, kids can surround themselves with supportive people, boost their self-esteem and self-awareness, find their passion, and have the courage make things happen. This book shows them how to be the hero of their own story and discover their own hero journey. What makes a hero? Activists. advocates, allies, and friends. Sometimes heroes are our parents, teachers, or siblings. The truth is, heroes are inside everyone, and kids can and discover their inner hero, too!
An inspirational guide presents practical lessons for listening to God's voice to live a more joyful, rewarding life, along with real-life stories from women who have learned to live divinely while dealing with many challenges.
Since the industrial revolution, progress has meant an increase in labour productivity. Factor Four describes a new form of progress, resource productivity, a form which meets the overriding imperative for the future (sustainability). It shows how at least four times as much wealth can be extracted from the resources we use. As the authors put it, the book is about doing more with less, but this is not the same as doing less, doing worse or doing without. In 1972, the Club of Rome published Limits to Growth, which sent shock waves around the world by arguing that we were rapidly running out of essential resources. This Report to the Club of Rome offers a solution. It lies in using resources more efficiently, in ways which can already be achieved, not at a cost, but at a profit. The book contains a wealth of examples of revolutionizing productivity, in the use of energy; from hypercars to low-energy beef; materials, from sub-surface drip irrigation to electronic books, transport, video conferencing to CyberTran, and demonstrating how much more could be generated from much less today. It explains how markets can be organized and taxes re-based to eliminate perverse incentives and reward efficiency, so wealth can grow while consumption does not. The benefits are enormous: profits will increase, pollution and waste will decrease and the quality of life will improve. Moreover, the benefits will be shared: progress will no longer depend on making ever fewer people more productive. Instead, more people and fewer resources can be employed. While for many developing countries the efficiency revolution may offer the only realistic chance of prosperity within a reasonable time span. The practical promise held out in this book is huge, but the authors show how it is up to each of us, as well as to businesses and governments, to make it happen.
A new story collection featuring 26 adventures across time and space! The Heroes and Monsters Collection brings together our favourite short stories from the last ten years of Doctor Who. In these tales the Doctor and his companions face the Daleks, the Cybermen and many more terrifying foes. Also includes three brand-new stories for 2015, featuring the War Doctor, Clara and the Twelfth Doctor. With all the humour and thrilling action of the iconic television programme, the Heroes and Monsters Collection is a wonderful read for any Doctor Who fan.
The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Husbands. Mothers. Teachers. Ordinary People. Super strength. Super speed. Invulnerability. Extraordinary gifts. Return to Jefferson Falls in this new collection of thought-provoking, genre-bending superhuman fiction. The twelve tales presented here originally appeared in such award-winning online magazines as "Strange Horizons," "Cyber Age Adventures," and "Aphelion." Collected in print for the first time, these Super!!Stories!! continue to put the human in superhuman.