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By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
Winner of the 2015 National Jewish Book Award in Education and Jewish Identity from the Jewish Book Council The history of an iconic food in Jewish American culture For much of the twentieth century, the New York Jewish deli was an iconic institution in both Jewish and American life. As a social space it rivaled—and in some ways surpassed—the synagogue as the primary gathering place for the Jewish community. In popular culture it has been the setting for classics like When Harry Met Sally. And today, after a long period languishing in the trenches of the hopelessly old-fashioned, it is experiencing a nostalgic resurgence. Pastrami on Rye is the first full-length history of the New York Jewish deli. The deli, argues Ted Merwin, reached its full flowering not in the immigrant period, as some might assume, but in the interwar era, when the children of Jewish immigrants celebrated the first flush of their success in America by downing sandwiches and cheesecake in theater district delis. But it was the kosher deli that followed Jews as they settled in the outer boroughs of the city, and that became the most tangible symbol of their continuing desire to maintain a connection to their heritage. Ultimately, upwardly mobile American Jews discarded the deli as they transitioned from outsider to insider status in the middle of the century. Now contemporary Jews are returning the deli to cult status as they seek to reclaim their cultural identities. Richly researched and compellingly told, Pastrami on Rye gives us the surprising story of a quintessential New York institution.
"An excellent resource for those eager to learn more about the evolution of American Christianity."--Publishers Weekly American history has profoundly shaped, and been shaped by, Christianity. This engaging introduction provides a brisk and lively yet deeply researched survey of these intertwined forces from the colonial period to the present. Elesha Coffman tells the story of Christianity in the United States by focusing on 13 key events over four centuries of history. The turning points are as varied as the movements they track, including a naval battle, a revival, a schism, a court case, an outpouring of the Spirit, an act of terrorism, the election of a bishop, and the election of a president. Coffman highlights women and men from a range of traditions and shows how, throughout these events, Christians endeavored to discern what it meant to live faithfully in the diverse and rapidly changing place that became the United States. This book helps readers understand their own faith and the landscape of American religion. Each chapter includes a hymn, a prayer, relevant historical images, excerpts from primary sources, and resources for further reading. Foreword by Mark A. Noll.