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Sales and service are being radically redefined by the biggest communications revolution in human history. In today's technology-driven world, online content can be targeted tor reach and win buyers one at a time, thus replacing yesterday's outdated, scattershot approach to sales and service. David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with customers and grow their organizations. This book includes a wealth of ideas and tips for leveraging social media in order to build a personal brand and a company's business. For those who are nervous about adopting the new rules, the book addresses these fears and reveals the many ways it is possible to strike a productive digital balance.-- jacket.
Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal. With the explosion of social media, as well as the increasing dependence on digital communications, the need for businesses to shift their focus from field sales to inside sales is growing exponentially today. Businesses now rely on inside sales to generate up to 50 percent of their revenue! The burgeoning demand for inside sales leaders means that the industry’s top reps are being promoted and transitioned even if they are unprepared for management in the Sales 2.0 that is taking over the field. In Smart Sales Manager, she shows you how they can lead their inside sales squads to success--from hiring and motivating to training, coaching, and more, including: Customer 2.0: Selling to the new elusive buyer Tools 2.0: Choosing the best sales productivity and intelligence tools for their team Talent 2.0: Hiring, training, and retaining inside sales superheroes Manager’s cheat sheets: Motivational strategies to salvage deals, engage employees, and boost managerial clout The ability to successfully train your sales teams in social selling, digital communications, and disruptive content creation is vital in today’s sales environment. Complete with real-life examples and smart sales strategies, Smart Sales Manager will bring managers up to speed fast.
Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a startup can dwarf that of its well-established counterpart? Is it a bubble? Or have the rules of the game changed? Can these hyper-funded; technology driven companiesbecome global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers. In a remarkably honest, no holds barred account; Kashyap – himself a serial entrepreneur – demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events. Set in this background he recounts his personal roller coaster of a life.A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to. Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.
A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else. Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Prison Economy Secrets - Vol. III -Digital Version Written by: Benoit Tano, MD PhD In this groundbreaking book, "Inmates' Rehabilitation Programs: Unlocking the Power Within," Benoît Tano, M.D., Ph.D. reveals the secrets to successful inmate rehabilitation programs that can transform the lives of inmates and reduce recidivism rates. Based on years of research and practical experience, this comprehensive guide covers a wide range of topics, including education, vocational training, mental and physical health, spirituality, creativity, and entrepreneurship. The book provides practical strategies for designing and implementing effective rehabilitation programs that help inmates overcome their past and unlock their full potential. Through inspiring stories of inmates who have successfully transformed their lives, readers will discover how the power of rehabilitation can create positive change and impact communities. Whether you're a correctional officer, a counselor, a policymaker, or simply interested in the topic, this book offers a wealth of knowledge and resources to help you make a difference. If you're looking to create a better future for inmates and society as a whole, "Inmates' Rehabilitation Programs: Unlocking the Power Within" is the ultimate guide to achieving your goals. In this book, you will learn about the 10 Cs for inmates' success, which will empower you to take control of your life, embrace a positive mindset, and make positive changes that will transform your future. Through personal stories, case studies, and practical strategies, you will discover how to develop your creativity, self-discipline, and communication skills, and how to apply them in your daily life. The book provides a comprehensive guide to developing the necessary skills and knowledge to turn your life around and become a successful, contributing member of society. With the help of this book, you will gain the confidence and tools needed to overcome the challenges that come with being an inmate and build a brighter future for yourself and those around you. Whether you are just beginning your journey or have been incarcerated for years, this book will provide you with the inspiration and guidance you need to take the first step toward a better life. Don't let your past define you - start building the future you deserve today. "Whether you are an inmate or a prison staff, this book will guide you through a proven process of rehabilitation and personal development. With practical strategies and expert advice, you will learn how to overcome the challenges of incarceration and transform your life. Discover the power of positive thinking and creativity, and how they can help you unlock your full potential. Learn the 10 Cs for personal success, as well as the 17 principles for overcoming procrastination and improving productivity. You'll also explore the teachings of great thinkers like Napoleon Hill and Brian Tracy, and how they can be applied to your life in prison. With step-by-step guidance and inspiring stories of success, this book will help you cultivate the skills and mindset needed to achieve your goals and live a fulfilling life, both during and after your time in prison. So, are you ready to take the first step toward a brighter future? Let this book be your guide."