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Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good. The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.
Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
SET TO BE ADAPTED FOR THE SCREEN. Like Michael Connelly’s Bosch, John Bailey will risk everything to get to the truth – and expose a deadly enemy. There’s nothing more dangerous than a man who can fall no further … ‘Ayliffe delivers a taut, nail-biting page-turner, stamping his mark on the modern day Australian thriller.’ Better Reading He had never killed anyone who hadn’t deserved it. The means always justified the end. He didn’t need forgiveness. He needed justification. The greater good. Battered war correspondent John Bailey is a man living on the edge. He’s haunted by nightmares of being kidnapped and tortured in Iraq and he’s drinking too much to drown the memories. As he battles to get his life back together, a story breaks that will force him back into the spotlight – and into the crosshairs of a deadly international player. When a beautiful prostitute is found murdered in her luxury apartment, Bailey is ordered to cover the story by The Journal’s editor and his old friend, Gerald Summers, because he can’t trust anyone else. One of the victim’s clients, a key advisor to the Defence Minister, is chief suspect in her murder and he’s on the run. When he contacts Bailey, claiming to have information that will bring down the government, the stakes become deadly. To complicate matters, the investigating police detective is the woman Bailey walked out on a decade ago. When a ruthless CIA fixer turns up, followed by a murderous Chinese agent hot on his trail, Bailey realises he has stumbled onto the story of a lifetime – one that he may not live to tell. The brilliant first book in Tim Ayliffe's bestselling John Bailey series. Bailey's adventures in The Greater Good, State of Fear and The Enemy Within will be adapted for the screen by CJZ Productions, Australia's largest independently owned production company. Praise for The Greater Good ‘A brilliantly written character starring in cracking crime thriller’ Herald Sun ‘A fun and exhilarating political crime thriller that is guaranteed to electrify and entertain in good measure.’? The Unseen Library ‘Readers will not fail to enjoy the ride from start to finish.’ Good Reading ‘A crime thriller with the lot: murder, deceit, corruption and a hint of romance … Ayliffe takes you deep inside the worlds of politics and the media, with a heavy dose of international intrigue thrown in.’ Michael Rowland Ayliffe delivers a taut, nail-biting page-turner, stamping his mark on the modern day Australian thriller.’ Better Reading ‘If Rake were a journalist, with a talent that equals his capacity to survive being beaten up, Bailey would be him.’ Julia Baird ‘An absolute cracker of a thriller.’ Chris Uhlmann Praise for State of Fear ‘Another brilliantly crafted thriller from Ayliffe that fits perfectly in today’s worrying world … Verdict: Get this guy on TV’ Herald Sun Praise for Enemy Within ‘A breathlessly written book, ripped from today’s headlines, this is a cracking read that blurs the line between fact and fiction. More please.’ Michael Robotham 'A cracking yarn told at breakneck speed. I couldn't put it down.' Chris Hammer ‘Sharp, gritty, sophisticated. Ayliffe’s criminal world is terrifyingly real.’ Candice Fox
A high-velocity political thriller from a gifted first-time novelist follows the hunt for a videotape that terrifyingly reveals Washington's deadliest secret: the shocking identity of the vice president's assassin. First, there is the bullet -- the bullet fired from the rifle of one of the world's most elusive assassins. Second, there is the body -- the body of the vice president of the United States. Finally, there is the secret, a secret poised to wreak chaos so potent as to bring the highest powers of government to their knees. Welcome to the high-stakes world of The Greater Good, a heart-pounding, lightning-paced suspense novel that boldly marks the arrival of a singular new writing talent, Casey Moreton. Hours before an assassin's bullet rips through his bedroom window, Vice President James Ettinger makes an explosive confession on videotape. When the smoke clears in the aftermath of the assassination, the tape has vanished. And the race is on. From the dizzying heights of Washington insider power to the subterranean realm of win-at-all-costs political maneuvering, the quest to find the mysterious videotape snatches readers up in a relentless whirlwind of espionage, brutal policy warfare, and the intricate machinations of no-holds-barred power brokering. Only one thing is clear: those responsible for Ettinger's death will stop at nothing to make sure his final words are never heard. Putting his crew of engaging, multidimensional characters through their paces as they negotiate a treacherous political maze, novelist Casey Moreton proves himself a natural storyteller with seemingly unlimited surprises up his sleeve.
Examines the role of press coverage in promoting the mission of the TVA, facilitating family relocation, and formulating the historical legacy of the New Deal For poverty-stricken families in the Tennessee River Valley during the Great Depression, news of President Franklin D. Roosevelt’s New Deal plans to create the Tennessee Valley Authority—bringing the promise of jobs, soil conservation, and electricity—offered hope for a better life. The TVA dams would flood a considerable amount of land on the riverbanks, however, forcing many families to relocate. In exchange for this sacrifice for the “greater good,” these families were promised “fair market value” for their land. As the first geographic location to benefit from the electricity provided by TVA, the people of North Alabama had much to gain, but also much to lose. In The Greater Good: Media, Family Removal, and TVA Dam Construction in North Alabama Laura Beth Daws and Susan L. Brinson describe the region’s preexisting conditions, analyze the effects of relocation, and argue that local newspapers had a significant impact in promoting the TVA’s agenda. The authors contend that it was principally through newspapers that local residents learned about the TVA and the process and reasons for relocation. Newspapers of the day encouraged regional cooperation by creating an overwhelmingly positive image of the TVA, emphasizing its economic benefits and disregarding many of the details of removal. Using mostly primary research, the volume addresses two key questions: What happened to relocated families after they sacrificed their homes, lifestyles, and communities in the name of progress? And what role did mediated communication play in both the TVA’s family relocation process and the greater movement for the public to accept the TVA’s presence in their lives? The Greater Good offers a unique window into the larger impact of the New Deal in the South. Until now, most research on the TVA was focused on organizational development rather than on families, with little attention paid to the role of the media in garnering acceptance of a government-enforced relocation.
How should we weigh the costs and benefits of scientific research on humans? Is it right that a small group of people should suffer in order that a larger number can live better, healthier lives? Or is an individual truly sovereign, unable to be plotted as part of such a calculation? These are questions that have bedeviled scientists, doctors, and ethicists for decades, and in Pain, Pleasure, and the Greater Good, Cathy Gere presents the gripping story of how we have addressed them over time. Today, we are horrified at the idea that a medical experiment could be performed on someone without consent. But, as Gere shows, that represents a relatively recent shift: for more than two centuries, from the birth of utilitarianism in the eighteenth century, the doctrine of the greater good held sway. If a researcher believed his work would benefit humanity, then inflicting pain, or even death, on unwitting or captive subjects was considered ethically acceptable. It was only in the wake of World War II, and the revelations of Nazi medical atrocities, that public and medical opinion began to change, culminating in the National Research Act of 1974, which mandated informed consent. Showing that utilitarianism is based in the idea that humans are motivated only by pain and pleasure, Gere cautions that that greater good thinking is on the upswing again today and that the lesson of history is in imminent danger of being lost. Rooted in the experiences of real people, and with major consequences for how we think about ourselves and our rights, Pain, Pleasure, and the Greater Good is a dazzling, ambitious history.
Contributions from worldwide experts showcase the power the IO community has to foster, promote and encourage pro social efforts. Also included will be commentary from an eminent group of IO psychologists who give invaluable insights into the history and the future of IO psychology .
The Good Life and the Greater Good in a Global Context offers a timely contribution to the debates about the good life that surround us every day in the media, politics, the humanities, and social sciences. The authors’ examine the relationship between the good life and the greater good as represented across different genres, media, cultures, and disciplines. This enables them to develop a framework of values that transcends the overly rational and individualistic model of the good life advanced by neoliberalism and the “happiness industry.” Thus, over and against normative conceptualizations of the good life that reduce meaning to money, creativity to consumption, and compassion to self-help, the contributors propose an ethically charged philosophy of living that views the care for the self, for the other, and for the planet as the catalysts of true human flourishing. In addition to recovering the original usage of “the good life” from classical thought—especially the Aristotelian understanding of eudaimonia as living well and doing well—the essays gathered here highlight its entanglement with distinctly modern ideas of happiness, wellbeing, flourishing, progress, revolution, democracy, the American Dream, utopia, and sustainability. As such, the essays capture the breadth and depth of the conversation about the good life that is of central importance to how we relate to the past, engage the present, and envision the future.