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The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years. Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
An innovative and controversial designer and typographer with a worldwide reputation Jonathan Barnbrook, creates a ground-breaking monograph revisiting his most successful projects and presenting his views on design and his personal graphic work
It has never been more important to articulate the wonder and enchantment of the Christian message. Yet the traditional approaches of apologetics are often outmoded in an age of profound disenchantment and distraction, unable to meet this pressing need. This winsome apologetics book for a new generation makes the case that Christianity offers a compelling explanatory framework for making sense of our world. Pastor and writer Gavin Ortlund believes it is essential to appeal not only to the mind but also to the heart and the imagination as we articulate the beauty of the gospel. Why God Makes Sense in a World That Doesn't reimagines four classical theistic arguments--cosmological, teleological, moral, and Christological--making a cumulative case for God as the best framework for understanding the storied nature of reality. The book suggests that Christian theism can explain such things as the elegance of math, the beauty of music, and the value of love. It is suitable for use in classes yet accessibly written, making it a perfect resource for churches and small groups.
"Seven design projects, cast in the framework of a highly successful design philosophy, show the way toward originating inventive graphic design from powerful, universal beginning points. The projects give fresh insight into design structure using primarily electronic tools for their realization. The result is an integration of form and technique of a rare quality, designed to build confidence in one's own design ability, independent of stylistic trends."--back cover.
Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraits of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs. Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design.Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.
This book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, symbol and metaphor, illustrated lettering, inventing worlds, and caricature. The result is an instantly accessible, inspiring, and easy to understand guide to illustration using professional techniques.
A thought provoking round-up of today's most interesting visual communication projects, 'New Graphic Design' surveys the very latest work from 100 of the world's most exciting and groundbreaking practitioners.
The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.