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As the only American city under direct congressional control, Washington has served historically as a testing ground for federal policy initiatives and social experiments—with decidedly mixed results. Well-intentioned efforts to introduce measures of social justice for the district's largely black population have failed. Yet federal plans and federal money have successfully created a large federal presence—a triumph, argues Howard Gillette, of beauty over justice. In a new afterword, Gillette addresses the recent revitalization and the aftereffects of an urban sports arena.
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
"The best study so far about the virtual collapse in the late twentieth century of South Jersey's largest city."--New York Times.
Arthur Conan Doyle (1859 – 1930) was an English writer best known for his detective stories about Sherlock Holmes. “Sherlock Holmes: A Drama in Four Acts” is a four-act play by William Gillette and Sir Arthur Conan Doyle, based on several stories about the world-famous detective.
What prevents cities whose economies have been devastated by the flight of human and monetary capital from returning to self-sufficiency? Looking at the cumulative effects of urban decline in the classic post-industrial city of Camden, New Jersey, historian Howard Gillette, Jr., probes the interaction of politics, economic restructuring, and racial bias to evaluate contemporary efforts at revitalization. In a sweeping analysis, Gillette identifies a number of related factors to explain this phenomenon, including the corrosive effects of concentrated poverty, environmental injustice, and a political bias that favors suburban amenity over urban reconstruction. Challenging popular perceptions that poor people are responsible for the untenable living conditions in which they find themselves, Gillette reveals how the effects of political decisions made over the past half century have combined with structural inequities to sustain and prolong a city's impoverishment. Even the most admirable efforts to rebuild neighborhoods through community development and the reinvention of downtowns as tourist destinations are inadequate solutions, Gillette argues. He maintains that only a concerted regional planning response—in which a city and suburbs cooperate—is capable of achieving true revitalization. Though such a response is mandated in Camden as part of an unprecedented state intervention, its success is still not assured, given the legacy of outside antagonism to the city and its residents. Deeply researched and forcefully argued, Camden After the Fall chronicles the history of the post-industrial American city and points toward a sustained urban revitalization strategy for the twenty-first century.
"A must-read for professionals, parents, and the individual with CP."-Deborah Gaebler-Spira, MDAn empowering and evidence-based guide for living a full life with spastic diplegia-bilateral cerebral palsy."This detailed and practical book on spastic diplegia, written by a parent in conjunction with medical practitioners at Gillette, is simply brilliant and fills a huge gap."-Lori Poliski, parentCerebral palsy (CP) is the most common cause of childhood-onset lifelong physical disability. Approximately one-third of those with CP have the subtype spastic diplegia-also known as bilateral spastic CP, or simply bilateral CP. An estimated 6 million worldwide have spastic diplegia. Until now, there has been no book focused on this condition to help this large group of people. This book focuses on the motor problems-problems with bones, muscles, and joints, and their impact on walking. The Gross Motor Function Classification System (GMFCS) is a five-level system that indicates the severity of the condition. This book is relevant to those at GMFCS levels I to III: those who are capable of walking independently or with a handheld mobility device. These three levels account for the majority of people with spastic diplegia.The book addresses how spastic diplegia develops over the lifespan and explains the evidence-based, best-practice treatments. It empowers parents of young children, and adolescents and adults with the condition, to become better advocates and co-decision makers in the medical process. The focus of this optimistic, yet practical book is on maximizing activity and participation-living life to its fullest. Health care professionals, educators, students, and extended family members will also benefit from reading this book. Indeed, while this book focuses on spastic diplegia, much of what is addressed also applies to other forms of spastic CP at GMFCS levels I to III, namely hemiplegia and quadriplegia.Written by Lily Collison, a parent of a son with spastic diplegia and a medical sciences graduate, in close collaboration with senior medical experts from Gillette Children's Specialty Healthcare-a world-renowned center of excellence for CP treatment-this is an excellent, long-needed resource for spastic diplegia.