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Amazon has revolutionized online shopping, growing quickly to become one of the biggest companies in the world. Learn how Amazon became the tech giant it is today and get a glimpse of what's coming next.
Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P – Plenty of traffic O – Offer something for free W – Win their trust E – Engaging experience R – Request an action + – additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
This insightful work combines Jeff Bezos's life story, beginning in 1964 in Albuquerque, New Mexico, with the creation of Amazon, in 1995, and its rise as the largest online retailer in the world. Bezos's zeal and tirelessness has seen Amazon through the inevitable ups and downs that come with building a start-up—taking it from a garage and turning it into a worldwide powerhouse. Although Bezos has wide-ranging interests and investments today, Amazon remains the cornerstone of his work life, and he is determined to keep his company at the forefront of technological and commercial innovation. The narrative includes captivating sidebars on Bezos's life and innovations, and fact sheets on his life and the company. A timeline helps readers glean pertinent facts about Bezos and Amazon quickly.
Voyaging into a sector of interstellar space that is plunged into total darkness with an absolute absence of any light, the four Cosmic Crusaders encounter their most powerful and sinister enemy yet--an alien mastermind who is regarded as a God by the race he has created. This scientist has altered the nature of space itself, so that it no longer conducts light, forcing the slaves he's created to evolve without eyes, and to develop extrasensory perception. Not content with shaping the evolution of their bodies, the mastermind also contrives an apparatus that impresses on their minds the need to conquer and dominate, thus creating a menace to the universe that the Crusaders must try to eliminate. Another rousing adventure in this long-running science-fiction adventure series!
Find the most lucrative markets of the future by looking to the past Some of the biggest technological innovations in the world have followed similar market and social patterns - scepticism is replaced by enthusiasm; venture capital is supplied; many companies are started and their stocks rise. But as the technology is developed and financial reality sets in, companies disappear, stocks collapse, and naive investors lose money. Through exhaustive research, Alasdair Nairn captures this pattern and examines the impact that some of the greatest technological inventions of the past 200 years have had on financial markets and investors' fortunes. Each chapter explores a different technological innovation, and provides valuable insights on how to apply these lessons to appraise the 'new technology' companies of the future. Some of the key historical episodes examined include: - electric light and its commercial exploitation - the railway boom in Britain and the United States - the development of the automobile industry - the discovery and early development of crude oil - the rise of the PC - the wireless world - the Internet and dotcom bubble. Don't be left behind when the next technological innovation revolutionises the market. With Engines That Move Marketsyou'll learn how to recognise the familiar patterns unfolding in today's economy so you can profit from these market-shaping events.
Digital technologies are now central to the machinations of capitalism. How are they giving rise to new forms of capital accumulation and domination? And in what terms are these changes being promoted and justified by a new and incredibly powerful elite? This book takes on such questions. Beyond demonstrating how digital technologies make new forms of capital accumulation possible, Huberman interrogates the ideological transformations that have accompanied the emergence of digital capitalism. She examines how business gurus, entrepreneurs, and venture capitalists make claims about how digital technologies contribute to the common good, foster collaboration and connectivity, and render life more convenient, even if this convenience comes at the expense of values such as privacy and liberty. Ultimately, Huberman argues that the spirit of digital capitalism is Janus-faced and reveals deeper cultural contradictions at the heart of contemporary American society: promising, in the same moment, to liberate us and surveil us, enrich us, and yet render our lives more economically precarious. Smart and thought-provoking, this book offers new perspectives that will speak to anyone interested in the contours of contemporary capitalism, particularly students and scholars of economic anthropology and sociology.
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Science maps that can help us understand and navigate the immense amount of results generated by today's science and technology. Cartographic maps have guided our explorations for centuries, allowing us to navigate the world. Science maps have the potential to guide our search for knowledge in the same way, allowing us to visualize scientific results. Science maps help us navigate, understand, and communicate the dynamic and changing structure of science and technology—help us make sense of the avalanche of data generated by scientific research today. Atlas of Science, featuring more than thirty full-page science maps, fifty data charts, a timeline of science-mapping milestones, and 500 color images, serves as a sumptuous visual index to the evolution of modern science and as an introduction to “the science of science”—charting the trajectory from scientific concept to published results. Atlas of Science, based on the popular exhibit, “Places & Spaces: Mapping Science”, describes and displays successful mapping techniques. The heart of the book is a visual feast: Claudius Ptolemy's Cosmographia World Map from 1482; a guide to a PhD thesis that resembles a subway map; “the structure of science” as revealed in a map of citation relationships in papers published in 2002; a visual periodic table; a history flow visualization of the Wikipedia article on abortion; a globe showing the worldwide distribution of patents; a forecast of earthquake risk; hands-on science maps for kids; and many more. Each entry includes the story behind the map and biographies of its makers. Not even the most brilliant minds can keep up with today's deluge of scientific results. Science maps show us the landscape of what we know.