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The Geek Gap is thoroughly original, virtually unique, of paramount importance and, on top of ALL that, a 'great read.' Bill Pfleging and Minda Zetlin deserve a giant 'Hats off' for this wonderful piece of work. --Tom PetersBusiness managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialties, when they have to communicate with each other, neither side fully understands-or wants to understand-the other. And that's a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise.Bill Pfleging-a respected computer and Web consultant-and Minda Zetlin-a veteran business writer-explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. The Geek Gap provides members of both camps a practical guide to working together effectively. Using many real-world examples, the authors vividly illustrate the consequences in time, money, careers, and even lives when these separate cultures fail to communicate. By far the most serious example was the Challenger space shuttle disaster, which was likely the direct result of an internal clash and lack of communication between NASA's managers and engineers.The authors provide practical solutions for building trust between business and computer professionals. The book is filled with tips aimed at geeks and suits to help each group understand the other, communicate in what amounts to a foreign language, and get what they need to do their jobs effectively. The authors profile companies and individual executives who have successfully bridged the gap by conducting events that bring the two groups together, switching jobs from one area to the other, creating whole new careers as go-betweens, and much, much more.This is the first book to directly address issues of communication and understanding between business and technology people. The Geek Gap-in identifying this problem and providing numerous practical and workable solutions-is an indispensable guide for all.Bill Pfleging (Woodstock, NY) is a computer and Web consultant who writes a regular technology column for the Woodstock Times. With computer experience going back to the early 1970s at IBM, he has also worked for Tripod.com and Lycos Network.Minda Zetlin (Woodstock, NY) is a longtime business writer whose work has appeared in Crain's New York Business, Success!, Management Review, and other publications. She is also the author of Telecommuting for Dummies and co-author of The ASJA Guide to Freelance Writing.
Addressing the corporate culture clash between technology "geeks" and business "suits," this unique, insightful read is also a practical guide to working together more effectively.
This book "isn't about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce readers to the ... female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that's changing the way we live, work and connect to each other"--Amazon.com.
My name is Harriet Manners and I’ll be a geek forever... The FINAL book in the bestselling, award-winning GEEK GIRL series is here!
Geeks tend to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.Social Media Geek-to-Geek explores the increasingly vital role that social media can play in technology marketing efforts and reveals how you, in a marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this handy title enables every technology marketer to appreciate the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.
The history of science is all around us, if you know where to look. With this unique traveler's guide, you'll learn about 128 destinations around the world where discoveries in science, mathematics, or technology occurred or is happening now. Travel to Munich to see the world's largest science museum, watch Foucault's pendulum swinging in Paris, ponder a descendant of Newton's apple tree at Trinity College, Cambridge, and more. Each site in The Geek Atlas focuses on discoveries or inventions, and includes information about the people and the science behind them. Full of interesting photos and illustrations, the book is organized geographically by country (by state within the U.S.), complete with latitudes and longitudes for GPS devices. Destinations include: Bletchley Park in the UK, where the Enigma code was broken The Alan Turing Memorial in Manchester, England The Horn Antenna in New Jersey, where the Big Bang theory was confirmed The National Cryptologic Museum in Fort Meade, Maryland The Trinity Test Site in New Mexico, where the first atomic bomb was exploded The Joint Genome Institute in Walnut Creek, California You won't find tedious, third-rate museums, or a tacky plaque stuck to a wall stating that "Professor X slept here." Every site in this book has real scientific, mathematical, or technological interest -- places guaranteed to make every geek's heart pound a little faster. Plan a trip with The Geek Atlas and make your own discoveries along the way.
This collection examines the nerd and/or geek stereotype in popular culture today. Utilizing the media—film, TV, YouTube, Twitter, fiction—that often defines daily lives, the contributors interrogate what it means to be labeled a “nerd” or “geek.” While the nerd/geek that is so easily recognized now is assuredly a twenty-first century construct, an examination of the terms’ history brings a greater understanding of their evolution. From sports to slasher films, Age of the Geek establishes a dialogue with texts as varied as the depictions of “nerd” or “geek” stereotypes.
The editors of GeekMom, sister site to Wired's GeekDad blog, offer a range of cool projects and parenting advice centered around raising kids in the tech age.
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch
Graham Posner's trying to get his best friend Roxana to fall in love with him by planning the perfect weekend for her at Comic-Con.