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TOPICS IN THE BOOK Development of Digital Twins for Urban Water Systems AI-Enhanced Data Visualization: Transforming Complex Data into Actionable Insights Global Positioning System Signal Verification through Correlation Function Distortion and Received Power Tracking Risk Management in Agile Al/Ml Projects: Identifying and Mitigating Data and Model Risks Addressing Challenges in Test Automation Adoption: A Study on Strategies for Overcoming Barriers to Seamless QA Integration
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Internet is a remarkable catalyst for creativity, collaboration and innovation providing us with amazing possibilities that just two decades ago would have been impossible to imagine. This work includes a peer-reviewed collection of scientific papers addressing some of the challenges that shape the Internet of the future.
This book constitutes selected papers of the 19th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2021, held in Los Angeles, CA, USA, in July 2021. The 33 revised full papers presented were carefully reviewed and selected from 97 submissions. The papers are organized in topical sections on ​past futures and present futures: research and pedagogy; past futures and present futures: aesthetics and ethics of space; architectural automations and augmentations: design; architectural automations and augmentations: fabrication; architectural automations and augmentations: environment; architectural automations and augmentations: spatial computing.
Children are one of the largest new user groups of mobile technology -- from phones to micro-laptops to electronic toys. These products are both lauded and criticized, especially when it comes to their role in education and learning. The need has never been greater to understand how these technologies are being designed and to evaluate their impact worldwide. Mobile Technology for Children brings together contributions from leaders in industry, non-profit organizations, and academia to offer practical solutions for the design and the future of mobile technology for children. - First book to present a multitude of voices on the design, technology, and impact of mobile devices for children and learning - Features contributions from leading academics, designers, and policy makers from nine countries, whose affiliations include Sesame Workshop, LeapFrog Enterprises, Intel, the United Nations, and UNICEF - Each contribution and case study is followed by a best practice overview to help readers consider their own research and design and for a quick reference
This handbook provides a comprehensive, problem-driven and dynamic overview of the future of warfare. The volatilities and uncertainties of the global security environment raise timely and important questions about the future of humanity’s oldest occupation: war. This volume addresses these questions through a collection of cutting-edge contributions by leading scholars in the field. Its overall focus is prognostic rather than futuristic, highlighting discernible trends, key developments and themes without downplaying the lessons from the past. By making the past meet the present in order to envision the future, the handbook offers a diversified outlook on the future of warfare, which will be indispensable for researchers, students and military practitioners alike. The volume is divided into six thematic sections. Section I draws out general trends in the phenomenon of war and sketches the most significant developments, from the past to the present and into the future. Section II looks at the areas and domains which actively shape the future of warfare. Section III engages with the main theories and conceptions of warfare, capturing those attributes of contemporary conflicts which will most likely persist and determine the dynamics and directions of their transformations. The fourth section addresses differentiation and complexity in the domain of warfare, pointing to those factors which will exert a strong impact on the structure and properties of that domain. Section V focuses on technology as the principal trigger of changes and alterations in the essence of warfare. The final section draws on the general trends identified in Section I and sheds light on how those trends have manifested in specific local contexts. This section zooms in on particular geographies which are seen and anticipated as hotbeds where future warfare will most likely assume its shape and reveal its true colours. This book will be of great interest to students of strategic studies, defence studies, war and technology, and International Relations.
The perspectives and techniques used in human-computer interaction design, practice and research are broadening. This book looks at emerging approaches which are likely to contribute to the discipline in near future. The underlying idea is that human character rather than technology should determine the nature of interaction. The concept of "interaction design" covers this range of concerns relevant to enabling quality design. Each chapter emphasizes alternative perspectives on interaction and new concepts to help researchers and practitioners relate to alternative design approaches and opportunities. This second volume provides a wider perspective, from both a scientific and geographic outlook. New topics, such as psychological design processes, gerotechnology, modelling, e-learning and subconscious experiences are discussed from a team of international authors. This book will be of considerable value to those seeking innovative perspectives upon designing and ensuring effective interaction between humans and technology.
This book reports on research and developments in human-technology interaction. A special emphasis is given to human-computer interaction, and its implementation for a wide range of purposes such as healthcare, aerospace, telecommunication, and education, among others. The human aspects are analyzed in detail. Timely studies on human-centered design, wearable technologies, social and affective computing, augmented, virtual and mixed reality simulation, human rehabilitation and biomechanics represent the core of the book. Emerging technology applications in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically-grounded, but also professionally-oriented snapshot of the current state of the field. The book is based on contributions presented at the 3rd International Conference on Human Interaction and Emerging Technologies: Future Applications, IHIET 2020, held on August 27-29, 2020. It offers a timely survey and a practice-oriented reference guide to researchers and professionals dealing with design and/or management of the new generation of service systems.
Digitalization and automation are leading to fundamental changes in the industrial landscape. In the German-speaking countries, this development is often summarized under the term Industry 4.0. Simultaneously, interaction technologies have made huge developments in the last decades. The use of mobile devices and touch screens is ubiquitous, augmented and virtual reality technologies have made their way into the market and new interaction concepts have become established. While new interaction technologies offer new possibilities for organizing or executing work in the context of Industry 4.0, the transformation of industrial processes also creates a need for new work practices. This book sheds light on the interplay of Industry 4.0 and new interaction technologies. It presents selected research articles on the topic of Human-Technology Interaction in the context of Industry 4.0. Researchers from various disciplines present the current state of research with regard to future interactions with production environments to develop a common vision of how to design future interactions in the industrial domain. In this context, various topics are covered: a detailed overview on assistive systems for supporting manual work is given, including technological and design aspects as well as implementation strategies. Industrial use-cases for extended reality (XR) technologies such as augmented and virtual reality (AR and VR) are presented, also covering aspects of how to author content in XR environments. The role of new work practices is examined, for example, by presenting concepts of gamification and human-machine teamwork for supporting well-being. Finally, topics of trust and technology acceptance are discussed in the context of Industry 4.0. Given this broad perspective, a vision is sketched of how to design future human-technology interactions in a way that realizes their full technical and human potential.