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Jerold Panas explores the 25 fundraising habits that distinguish successful nonprofit boards of directors.
It ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse -- and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines.
Interviews with 50 great fundraisers, along with a comprehensive survey of over 3,000 fund raisers, inform you about which qualities in fund raising are innate, which can be learned, and how to use this information right away. A self-appraisal helps you determine your fund-raising strengths and weaknesses.
Presents a series of techniques designed to help readers transform negative images into positive ones and to accomplish their full potential in love, business, physical fitness, and life.
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
CD-ROM contains: Guru, an investment program.
Offers nurses and other health care professionals practical guidance on how to develop self-awareness as a means of enhancing the care they give other. The text explains and clarifies the concept of self-awareness and discusses the benefits of knowing yourself. It contains about 80 activities as practical guides to the various approaches to self-awareness, which include the physical approach, thinking, feeling, sensing and intuition.
"In the course of fund-raising for civilian victims of World War I, Edith Wharton assembled this monumental benefit volume by drawing upon her connections to the era's leading authors and artists. The unique compilation forms a 'Who's Who' of early 20th century culture, featuring poetry, stories, illustrations, music and other contributions from scores of luminaries. ... Much of the text is presented in both English and French. Includes an Introduction by former U. S. President Theodore Roosevelt."--