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Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.
This volume models a 21st century supply chain: one that uses technology that leads to the power of the individual, not larger organizations. Author Jack Buffington explains how in the near future, each of us will be a “prosumer” in a peer-based economy of micro-level manufacturing with little waste and infinite customization. There are two primary schools of thought in regard to the world economy of the future; from one side is a belief that economic growth can continue in perpetuity, driven upon a cheap and plentiful energy supply. From the other point of view is a perspective that economic growth will soon end has due to a lack of cheap and plentiful oil, too much financial debt, and a damaged environment that cannot withstand more growth. Frictionless Markets proposes a third way: a 21st century model based upon an economic calculus that does assume that fossil fuels are rapidly depleting and the environment is being damaged, but does not assume that this means an end to growth, but rather, a beginning of opportunities. Frictionless Markets tells the story of why and how frictionless markets will exist by the year 2030. Dr. Jack Buffington is both a supply chain professional for one of the largest consumer products companies in the world, and a researcher in biotechnology and supply chain at the Royal Institute of Technology in Stockholm, Sweden.
Frictionlessness provides an examination of the environmentally destructive digital design philosophy of "frictionlessness" and the critical significance of a technological aesthetic of imperfection. If there is one thing that defines digital consumer technologies today, it is that they are designed to feel frictionless. From smart technologies to cloud computing, from from one-click shopping to the promise of seamless streaming-digital technology is framed to host ever-faster operations while receding increasingly into the background of perception. The environmental costs of this fetishization of frictionlessness are enormous and unevenly distributed; the frictionless experience of the end user tends to be supported by opaque networks of exploited labor and extracted resources that disproportionately impact the Global South. This situation marks an urgent need for alternate, less destructive aesthetic relations to technology. As such, this book examines imperfection, as an aesthetic concept that highlights existential conditions of finitude and fragility, as a particularly powerful counterweight to the dominant digital design philosophy of frictionlessness. While frictionlessness aims to draw the user's perception away from the exploitative and destructive conditions of digital production, imperfection forms an aesthetic source of friction that alerts users to the fragile nature of technology and the finite resources on which it relies. These arguments are elaborated through a close reading of three technological objects-a video game that was programmed to expire, an audiovisual performance that laments the fate of disused technology and a collection of music albums that dramatize a techno-cultural logic of relentless consumerism. Together, these case studies underline the value of technological aesthetics of imperfection and point to the need for a renewed ethics of care in relation to technology.
What the struggle over the Indonesian rainforests can teach us about the social frictions that shape the world around us Rubbing two sticks together produces heat and light while one stick alone is just a stick. It is the friction that produces movement, action, and effect. Anthropologist Anna Lowenhaupt Tsing challenges the widespread view that globalization invariably signifies a clash of cultures, developing friction as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. Tsing focuses on the rainforests of Indonesia, where in the 1980s and 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, province, or nation, the social drama of the Indonesian rainforests includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, United Nations funding agencies, mountaineers, village elders, and urban students—all drawn into unpredictable, messy misunderstandings, but misunderstandings that sometimes work out. Providing an invaluable portfolio of methods for the study of global interconnections, Friction shows how cultural differences are in the grip of worldly encounter and reveals how much is overlooked in contemporary theories of the global.
"This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School "Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the "conventional wisdom" of Internet retailing as myth, and lay the groundwork for serious, reasoned study of the behavior of customers in this exciting new channel." -Larry Downes, co-author, Unleashing the Killer App: Digital Strategies for Market Dominance "This edited volume is a great introduction to some of the best work. It provides insight which all Internet businesses, particularly e-tailers and advertisers, will find useful." -Eric J. Johnson, Norman Eig Professor of Business, Columbia University ABOUT THIS VOLUME This edited book of chapters is an innovative experiment that converts academic research on online consumer behavior into a set of operating instructions for real-world success. Chapters address using the Web to support local businessess, online customer lock-in, emerging online advertising technologies, online recommendations and self-service transaction technologies. ABOUT THE EDITORS Donna L. Hoffman and Thomas P. Novak are Professors of Marketing at the Owen Graduate School of Management and co-direct the Sloan Center for InternetRetailing, at Vanderbilt University. ABOUT THE SLOAN CENTER The Vanderbilt University Sloan Center for Internet Retailing was launched in Spring 2003 with a grant from the Alfred P. Sloan Foundation in New York City. It is one of 25 Sloan Centers dedicated to creating academic communities that engage in direct interaction with industries, working to understand these industries and research the pressing issues they face. The Vanderbilt Sloan Center studies the enormous challenges and opportunities facing the dynamic and rapidly evolving Internet Retailing industry, with special emphasis on the Internet retailing customer chain.
From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side. In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope that divides how Americans live. On one side of the rope, for a price, red tape is cut, lines are jumped, appointments are secured, and doors are opened. On the other side, middle- and working-class Americans fight to find an empty seat on the plane, a place in line with their kids at the amusement park, a college acceptance, or a hospital bed. We are all aware of the gap between the rich and everyone else, but when we weren't looking, business innovators stepped in to exploit it, shifting services away from the masses and finding new ways to profit by serving the privileged. And as decision-makers and corporate leaders increasingly live on the friction-free side of the velvet rope, they are less inclined to change--or even notice--the obstacles everyone else must contend with. Schwartz's "must read" book takes us on a behind-the-scenes tour of this new reality and shows the toll the velvet rope divide takes on society.
Visit the Unspun website which includes Table of Contents and the Introduction. The World Wide Web has cut a wide path through our daily lives. As claims of "the Web changes everything" suffuse print media, television, movies, and even presidential campaign speeches, just how thoroughly do the users immersed in this new technology understand it? What, exactly, is the Web changing? And how might we participate in or even direct Web-related change? Intended for readers new to studying the Internet, each chapter in Unspun addresses a different aspect of the "web revolution"--hypertext, multimedia, authorship, community, governance, identity, gender, race, cyberspace, political economy, and ideology--as it shapes and is shaped by economic, political, social, and cultural forces. The contributors particularly focus on the language of the Web, exploring concepts that are still emerging and therefore unstable and in flux. Unspun demonstrates how the tacit assumptions behind this rhetoric must be examined if we want to really know what we are saying when we talk about the Web. Unspun will help readers more fully understand and become critically aware of the issues involved in living, as we do, in a wired society. Contributors include: Jay Bolter, Sean Cubitt, Jodi Dean, Dawn Dietrich, Cynthia Fuchs, Matthew Kirschenbaum, Timothy Luke, Vincent Mosco, Lisa Nakamura, Russell Potter, Rob Shields, John Sloop, and Joseph Tabbi.
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries. -- publisher description.
Bill Gates's Five Books for Summer Reading 2019 From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it. Deep new rifts are tearing apart the fabric of the United States and other Western societies: thriving cities versus rural counties, the highly skilled elite versus the less educated, wealthy versus developing countries. As these divides deepen, we have lost the sense of ethical obligation to others that was crucial to the rise of post-war social democracy. So far these rifts have been answered only by the revivalist ideologies of populism and socialism, leading to the seismic upheavals of Trump, Brexit, and the return of the far-right in Germany. We have heard many critiques of capitalism but no one has laid out a realistic way to fix it, until now. In a passionate and polemical book, celebrated economist Paul Collier outlines brilliantly original and ethical ways of healing these rifts—economic, social and cultural—with the cool head of pragmatism, rather than the fervor of ideological revivalism. He reveals how he has personally lived across these three divides, moving from working-class Sheffield to hyper-competitive Oxford, and working between Britain and Africa, and acknowledges some of the failings of his profession. Drawing on his own solutions as well as ideas from some of the world’s most distinguished social scientists, he shows us how to save capitalism from itself—and free ourselves from the intellectual baggage of the twentieth century.