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A fascinating narrative... Great stories, remarkable acts of patriotism...mark the indomitable spirit of humanity.--Booklist
1940s Fashion is an essential sourcebook for fashion designers, students, vintage and retro collectors, and any self-respecting fashionista. Featuring 600 totally original, never-seen-before photographs and illustrations - completely redefining the appraisal of 1940s fashion.
A painstakingly researched and meticulous re-creation of the trend-setting styles of the 1940s. Two dolls and 32 lavish outfits for evening and day wear include Schiaparelli's dark blue wool suit; an Adrian cocktail dress in crepe; a four-tiered wool dress by Germaine Monteil; an elegant wedding gown from Henri Bendel; and much more.
What American men, women, and children wore in the 1940s, shown in 122 fully illustrated and captioned pages selected from rare copies of Sears catalogs. Reproduced in large format on high-quality glossy stock.
The most popular 1940s clothing styles were available in patterns for the home seamstress. Companies like Advance, Butterick, McCall and others marketed their patterns to housewives with beautifully illustrated envelopes featuring everything from couture to everyday workclothes, ensembles, sportswear, lingerie, and more. Collectible in themselves, these illustrations also document an era of fashion design.
Yohannan offers a long-overdue tribute to John Rawlings (1921-1970), one of America's most distinguished and talented fashion photographers. This retrospective of his work features photos of stage, screen, and society stars of the 1940s and 1950s, including Marlene Dietrich, Salvador Dali, Veronica Lake, Lena Horne, and Montgomery Clift. 125 color photos, 25 duotones.
Introduction by Hardy Amies; Last trumpets, first bugles - Costume of war - Life goes on - Other frontiers, other dreams - The New Look.