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Ford of America was only months old when the first Fords came to the Shippeys' American Manufacturers Direct Supply Agency showroom on Long Acre, London. This book celebrates 100 years of the Ford Motor Company in Britain. It includes the history of the company and a car by car review and technical spec of every model over the last century.
This book is a car-by car account of Ford models sold in Britain from the dawn of the 20th century, together with a history and detailed chronology of the company and its achievements.
Since 1945 Ford has dominated the British car industry. Ford's UK operation, given a high degree of autonomy by Henry Ford, produced models that gave sports car handling at family saloon prices. Despite the success of the UK operation, Ford decided to base Ford of Europe in Germany. This book follows the full story of the cars and the company in the UK, from the post-war high to the decline and final death knell, the end of Fiesta production in 2001.
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.